The Design And Research On Dynamic Icon Of Beijing Central Axis

This project mainly explores the research of dynamic icon design of Beijing central axis theme and creates a digital media communication image in the form of dynamic icons of Beijing central axis.With the development of Internet and new media technology,more and more dynamic icon designs are emerging.At the same time,the numerous policies released by the state regarding the Beijing Central Axis and the emergence of various online and offline promotional designs all reflect the high attention and importance of the state and people from all walks of life to the Beijing Central Axis.With its high generality and vividness,dynamic icon design can be a good carrier to spread and promote Beijing’s central axis culture.This article mainly adopts literature research,case study,fieldwork and questionnaire survey to research and design practice on the design of dynamic icons of Beijing central axis theme.The article is divided into six parts.In the first chapter,we analyze the background of the selected topic,the significance of the research,the current situation of domestic and foreign research,the research method,the research idea and the focus,difficulty and innovation of the research.In the second chapter,we analyze the basic overview,history and cultural connotation of Beijing’s central axis,and find the focus of communication culture.And the research and analysis of the current situation of Beijing Central Axis is carried out,mainly fieldwork,design status,thematic exhibition and questionnaire research and analysis,so as to make sufficient preparation for the exploration of dynamic icon design of Beijing Central Axis theme.In the third chapter section,we start from the overview of dynamic icon design to understand the concept,development and characteristics of dynamic icon design,and provide the theoretical foundation for the design practice of this thesis by analyzing the visual elements and dynamic language in dynamic icon design language.In the fourth chapter,the design strategy of dynamic icon design of Beijing central axis is analyzed,and the theme is named as "Beijing Charm Central Axis",and the content,goal and setting,creation principle and application of dynamic icon design elements and media of "Beijing Charm Central Axis" are analyzed.In the fifth chapter,the design practice is carried out.Based on the deep cultural connotation of Beijing’s central axis and the principles of dynamic icon design of Beijing’s central axis,the dynamic icon design of "Beijing Rhythm Central Axis",the dynamic icon video of "Beijing Rhythm Central Axis",the dynamic icon video of "Beijing Rhythm Central Axis" and the dynamic icon video of "Beijing Rhythm Central Axis" are designed with both function and art,The design of the "Beijing Axis" dynamic icon,the "Beijing Axis" dynamic icon video,the "Beijing Axis" dynamic icon small card and the "Beijing Axis" dynamic icon peripheral design are designed to enable the public to quickly establish a connection with the Beijing Axis and quickly understand the information content and cultural connotation of the Beijing Axis.In the sixth chapter,we conclude the thesis and present the outlook of dynamic icon design.The design of the dynamic icons of the Beijing central axis mainly combines some architectural features,traditional culture,special food and heritage of the Beijing central axis,and shows the charm of the Beijing central axis through dynamic icons.We will promote the unique charm of Chinese civilization through dynamic icons.