Research On The Art Creative Service Mode Of Witkey Platform

Against the backdrop of the widespread adoption and utilization of the internet,the concept of "Witkey" has emerged as a novel digital trading platform,aimed at achieving optimal distribution of creative demands and intellectual resources on a global scale.As a brand-new digital trading platform for the network culture industry,Witkey platform has become an important carrier for the transformation of artistic creative services from offline transmission to online transaction.The artistic creative services on Witkey platform meet the needs of cultural services of the public in the information age,provide new development ideas for the integration,production,trading and dissemination of artistic creative resources,and become an important mode of artistic creative services.To promote the transformation and upgrading of art creative service trading mode,this paper to Witkey digital trading platform as the breakthrough point,combined with economics,management multidisciplinary theory,using case analysis,comparative analysis,to the basic connotation,development process,problems and analyze the causes,based on Witkey platform art creative service of digital features and its existing problems optimization path.The relevant research is mainly divided into three parts:The first part is the introduction,including seven aspects:research background and significance,research purpose,literature review and research status,research content and ideas,research methods and innovation points.It mainly expounds the theoretical traceability of artistic creative service and Witkey model,trying to grasp this topic from a macro perspective.The second part consists of the first and second chapters,which mainly investigates the relevant concepts of Witkey platform,art creative services and the relevant theoretical basis used,and summarizes the new features of digital transactions of current art creative serv ices under the operation mechanism of Witkey platform.The third part consists of the third,fourth and fifth chapters,and is the core content of this articler.This part takes four typical Internet wizards platforms at home and abroad as examples,explores the development history and transaction mode of each Internet platform,and summarizes the problems and causes of digital transactions from them,and finally proposes optimization paths in five aspects:creative development,pricing management,platform rectification,mechanism incentive and rights protection for the existing problems,respectively.The art creative service on the Witkey platform studied in this paper is a kind of virtual cultural service,and the virtual cultural service is often more complex and special.So to explore the art creative services in the development of the digital platform,for its positive influence and negative problems dialectical analysis and put forward the art creative service optimization measures and improvement direction,so as to improve the digital transaction level of China’s art creative services,but also to provide new reference ideas for the digital development of China’s creative industry.