The Cultural Governance Of Minority Immigrant Village In Ningxia Under The New Media Environment

By 2020,China had built a moderately prosperous society in an all-round way,and the key to solving the war on absolute poverty was to solve the poverty problems in rural areas.Therefore,our country adopts the idea of precision poverty alleviation.From this,the special product of poverty alleviation in Inhospitable places is born.For immigrant groups,the change from the old to the new geographical is the overall change of industrial structure,living style and cultural environment.In order to fulfill the requirements of the Party and the state for the immigrant village of "moving,stable,develop",it is necessary for the villagers adapt to the new environment in the material life and spiritual culture level,and establish the identity of the immigrant village.At the same time,the policy of poverty alleviation in inhospitable areas is implemented,it is also the stage of the rapid development of mobile Internet technology in rural areas.Therefore,for the villagers of immigrant villages,the development of new media technology as a background factor,is deeply involved in the process of adapting to the environment of the resettlement area.This paper takes T-Village,a poverty alleviation immigrant village relocated in Ningxia as the research object.Based on the theory of media anthropology,adopt online ethnography,participatory observation and in-depth interview to analyze how new media technologies participate in cultural governance activities of different subjects,as well as the final adaptation of the immigrant group to the resettlement area,and then analyzes the specific problems faced by the immigrant village in cultural governance.According to the research,new media technology,as a new thing entering the life of immigrant groups together with the new village,is embedded into the daily life of immigrant groups based on the relationship mechanism.In the process of cultural governance of immigrant villages,it helps immigrant groups to dynamically realize the connection of multiple governance subjects,and enhances the ability of self-governance and inter-subject cooperation of the villagers of immigrant villages with its decentralized technical characteristics.It has played a basic and structural supporting role in the cultural governance practice of the new village.At the same time,it cooperated with the local culture to help the villagers adjust themselves in the rapid modernization process,forming a set of unique activity rules and lifestyle of the immigrant village,and realizing the soft landing of hard relocation.However,the cultural governance of immigrant villages also faces practical problems,including structural difficulties brought by migration.Therefore,the cultural governance of immigrant villages calls for the participation of the state and society in a more flexible,accurate and humanistic way.