Study On The Interpretation And Acceptance Of The Network Audience Of Chinese Martial Arts Animation

Because of the particularity of theme and content,Martial arts animation is favored.its communication influence is constantly enhanced,and the number of audiences is also growing.Cyberspace further promotes the production and dissemination of interpretive texts by audiences,forming a unique cultural force.Therefore,this paper takes"Internet audience interprets text" as the research object,and carries out research through text analysis and interview method.The first chapter is the introduction,which mainly includes basic contents such as research background and research significance,literature review,research methods and related concepts to clarify research questions and lay a foundation for subsequent research.The second chapter mainly introduces the basic situation of network audience and network interpretation of Wuxia animation,respectively from the three aspects of network interpretation space,audience characteristics,interpretation of the main content,so as to facilitate the analysis of the specific forms of network interpretation and acceptance.The third chapter mainly sorts out the main forms of Wuxia animation interpretation texts,and analyzes and summarizes the characteristics of these text forms.Interpretive text is the text produced by the audience after understanding and digesting the original text.It is the audience’s interpretation of the original text.Whether it is a direct interpretation of the original text of the Internet commentary,or through free creation of the reproduction of the text,is the audience’s personal feelings into the interpretation of the text,the process of giving the original text personalized connotation.Basic formats include film reviews,bullet screens,verbal role-playing,fan fiction,and mash-up videos.In essence,the audience’s interpretive texts point to "meaning production".In this process,the network audience uses more active actions to interpret the production of the text,using different types of text to highlight their aesthetic and emotional.The fourth chapter mainly analyzes the audience’s interpretation orientation and social mentality.Influenced by the traditional aesthetic value and cultural background,the audiences of Wuxia animation are full of goodwill and enthusiasm for the traditional culture and chivalrous spirit in Wuxia animation.This further explains the social mentality of the current network audience:on the one hand,traditional culture still has tenacious vitality after the dissolution of network culture;Still continue and innovate in the online world.On the other hand,the network culture does not dissolve all the lofty values,and the network audience still longs for and pursues the lofty.Through the audience’s interpretation,we can see the development trend of the current network culture.Network culture is not blindly deconstructed in one direction.After going through the stage of decentralization and eliminating the meaning of the center,while retaining the characteristics of the network,it also shows the trend of reconstructing the center and returning to the lofty.