A Study On The Body Narrative Of Super Heroines In The "Marvel Cinematic Universe"

In recent years,the feminist movement in the West has continued to develop,and more women have been "seen",and its influence has extended to the field of art such as film.The multi-dimensional perspectives of female characters have gradually increased,and the performance of diversified images has been continuously refined and enlarged.This change aims to stimulate women’s understanding and examination of the external world,as well as insight and evaluation of themselves.At the same time,it gives women more rights to express their self-awareness and attracts more attention to women.At present,the "Marvel Cinematic Universe" has exploded and gained hundreds of millions of fans around the world.In this context,Marvel Film and Television has attracted the attention of various countries and has achieved success in cross-cultural communication.Especially in the IP shaping of Marvel heroes,through content intertextuality,fans and characters have an emotional connection,and its communication concept naturally has a relatively profound impact.However,there are always implicit values behind content output.Marvel Narrative presents a multi-linear intersection;marketing also pushes traditional boundaries.Through the combination of online and offline,it opens,extends and rebuilds the industrial chain,and then reconstructs the structure of the media industry.Its global influence is unparalleled.Therefore,the Marvel Cinematic Universe’s strategy of global cultural dissemination through cross-media narrative is worthy of consideration and reference.In fact,in the early Marvel movies,women mainly exist as "being seen".Whether they are ordinary characters or heroes with typical representative significance,their emotional cognition is not yet awakened.In the film,there are mainly supporting roles,usually acting as "sex symbols" or "saved",and there is no meaning of female "individual".Subsequently,with the awakening of female consciousness,the physical narrative dimension of Marvel heroines began to change,and the screen presented a more diverse female identity.Therefore,from the perspective of film and television text analysis,this article intends to use the symbolic research method and case study method to observe the subtle and targeted image changes of Marvel female characters through combing and comparison,especially in the aspect of female protagonist IP creation,from the "objectification of women" and the gaze of others in "Body Narrative " as an entry point for discussion and analysis.To a certain extent,it also shows the aesthetics of female characters in film and television,and even the epitome of the changing status of women.This paper consists of an introduction,five major chapters and a final conclusion.Starting from the second chapter,the main body of research is introduced by introducing the development process of the "Marvel Cinematic Universe",and the correlation between the superhero IP shaping and the cultural output behind it is combined;the third chapter is an overall exposition of the body narrative and symbol changes of Marvel heroes;The fourth chapter combines the female symbols with the heroines of the Marvel Cinematic Universe,and discusses and analyzes them on the basis of semiotics.Using the method of case study,taking many classic super heroine works as analysis samples,from the perspective of narratology and intertextuality,this paper studies the design structure and creative starting point of the female characters in the Marvel Cinematic Universe;Starting from the character design and development process,it summarizes the relationship between body speech in film and television works and the construction of female subject consciousness around the three aspects of alienation,search and identification of their identity.Finally,the conclusion is summarized.Overall,the Marvel Cinematic Universe has been a huge success,and its highlight is its use of cross-media storytelling to tell the stories of its characters.It is not difficult to see that IP shaping in film and television and women in the real world are a process of mutual influence,projection,promotion and mutual growth.It can be said that the cultural atmosphere of a society is influenced by the image of film and television stars to a certain extent,and then "follows" each other with the roles and status in reality.The influence of Marvel heroes in global cross-cultural communication,through the process of character shaping and transformation from comics to movies,has research value and is worth exploring.Therefore,this paper takes the film and television works of the Marvel Cinematic Universe as the research content,and discusses the image changes of heroines;it focuses on the analysis of the changes and development of body narrative,and its interaction with female consciousness.At the same time,by sorting out and summarizing the reasons behind the changes of its image,and then understanding the role and significance of film and television IP shaping in the film,in order to provide more dimensional disciplinary thinking for related research.