Research On Immersive Experience Of Film And Television Scene From The Perspective Of Tourist Gaze Theory

With the deepening of the reform of tourism supply side,tourists’ consumption preference is also changing.The purpose of tourists’ travel gradually turns to the pursuit of high-quality cultural enjoyment and high-level spiritual experience,and the immersive experience project of film and television scenes can just meet the needs of tourists.From the perspective of tourists’ gaze theory,this paper investigates and studies the immersive experience of film and television scenes,tries to explore the internal relationship between tourists’ gaze and immersive experience behavior,investigates and analyzes the factors that affect tourists’ access to high-quality immersive experience,and then finds out the constraints that affect the development of immersive experience of film and television scenes.In order to provide reference for similar immersive experience project practice.This paper takes the immersive experience project of film and television scenes "Play along the way" as the research object,based on the theory of tourists’ gaze,through literature review and analysis,concludes that the level of tourists’ gaze experience in the immersive experience project of film and television scenes changes from shallow to deep in the three stages of "front gaze","gaze behavior" and "gaze result".By combining the factors influencing immersive experience and referring to the research results of tourism expectation,tourism situation,tourism experience quality evaluation and other aspects,three first-level variables and 11 second-level variables are extracted to construct the influencing factor model of tourist experience effect of immersive experience of film and television scenes of "Play along the way".The model research hypothesis is made,and the project of "Play along the way" is investigated by questionnaire survey.Questionnaire items were designed around the characteristics of tourists,the front gaze of tourists,the staring behavior of tourists,the staring results of tourists and other aspects.Questionnaire star was used to conduct online questionnaire survey in the way of online community distribution and snowball distribution,and 297 valid questionnaires were finally collected.SPSS22.0 software was used for descriptive analysis,reliability and validity analysis and multiple linear regression analysis of the collected data,and the following results were obtained:(1)In the forward gaze stage,tourists’ interest preference has a significant positive impact on the immersive experience effect,while tourists’ experience expectation and past experiences cannot have a positive impact on the immersive experience effect;(2)In terms of staring behavior,the visual effect of the stage,the sound effect of song and dance,the content of the plot,and the interactive participation had a significant positive effect on the tourists’ experience,but the performance environment had no positive effect on the tourists’ immersive experience;(3)In terms of staring results,tourists’ psychological feelings and revisiting intention based on front staring and staring behavior have a significant positive impact on the immersive experience effect,while tourists’ sharing intention cannot have a positive impact on the immersive experience effect.Based on the questionnaire survey,in-depth interviews were conducted with 23 tourists around the experience effect of tourists,the actual situation of the "Play along the way" project,the development of immersive experience project of film and television scenes,and other issues.The findings were as follows:(1)The project is very attractive to tourists;(2)The project lacks local characteristics due to the lack of local cultural integration;(3)The performance environment of the project hinders tourists’ in-depth experience;(4)The project development of immersive experience in film and television scenes needs to integrate high-tech means.Based on the above research,the following conclusions can be drawn:(1)The cultural connotation and interactive participation of immersive experience projects in film and television scenes are highly attractive to tourists;(2)Tourists’ gaze on the elements of film and television performance directly affects their level of immersive experience;(3)The quality and innovation of scene elements are the key to the development of immersive experience project of film and television scene.Based on this,the following optimization suggestions are put forward for the "Play along the way" project:(1)Enrich the cultural connotation and meet the experience expectation;(2)Innovate the exhibition content and enrich the play process;(3)Optimize the performance environment and provide good service guarantee;(4)Integrate modern technology and strengthen interactive participation.Finally,the following enlightenments are summarized for the sustainable development of immersive experience projects of film and television scenes:(1)Build the root of culture with "local culture + film and television";(2)Strengthen the soul of content with "multi-dimensional creativity + performance";(3)The foundation of "Multi-sensory interaction + participation" to stabilize the project;(4)Activate the source of development with "Optoelectronic technology + service".