Research On Immersive Experience Design Of Art Museum Based On Scene Theory

In the past half century and more,the world pattern has changed dramatically,and people’s way of production,life and consumption have all undergone great changes.As the display window of high culture and elite art,art museums play a driving role in improving national quality and enriching people’s spiritual and cultural life.However,in the face of the new era,new situation and new demands,the contradiction between the unbalanced and inadequate development of museums and the people’s ever-growing needs for a better life is still prominent.Especially since entering the new era,with the increasingly convenient information resources and diversified value demands in the media era,the public’s cultural expectations for art museums have also increased.Therefore,as a unique cultural field,art museums are gradually driven by social reality and the pace of life,and begin to use digital technology to innovate in form and content,creating a new immersive experience scene.The so-called immersive experience means that people are highly focused on a certain thing,a certain environment,or a certain behavior at the moment.Such concentration seems to form a magic circle,forming a natural barrier between the external environment and the real world.In this way,museums aim to spread the aesthetic value and influence of artistic works to the public sphere,break the barrier between art museums and the public,and spread certain cultural values.Nowadays,under the traction of scene theory,art museums are constantly exploring innovative development paths.Through the effective combination of cultural value and immersive experience,they play a pivotal role in the public cultural service system.This thesis is divided into five chapters.The first chapter introduces the research topic of museum immersive experience design through various national policy documents,analyzes the relevant definition and development context of immersive experience,and clarifies the research purpose and significance of this thesis.The second chapter focuses on the origin and development of scene theory,and holds that its corresponding semantics mainly go through three processes: situation,scene and context.Art museums should refer to the scene under scene semantics,incorporate cultural values into the theoretical research paradigm,and re-examine the elements of cultural value in space.The third chapter analyzes the "scene" in the immersive experience design of art museums from the three components of subject,activity and place,and holds that the central essence of scene theory is built on the basis of the above specific factors.The fourth chapter analyzes the construction dimension of art museum experience scene from three aspects: package depth,interactive depth and narrative depth.It holds that different types of immersive experience activities and works in different application scenarios will have great differences in terms of arousing participants’ pleasure degree and realizing immersion sense.The fifth chapter puts forward the cultural turn of immersive experience design of art museums,and believes that art museums should effectively connect digital means with traditional culture under the current background,which not only helps to enhance the artistic appeal of museums,but also provides more reserve force for the development of museums in the contemporary transformation.