A Study On The Innovative Expression Of Symbols In Cultural Programs To Tell The Stories Of Traditional Chinese Culture

Under the background of pan-entertainment and strategic deployment of cultural construction,it is particularly important to inherit and carry forward the excellent traditional Chinese culture according to the characteristics of The Times.Therefore,it is imperative to find a carrier that can tell Chinese stories well and carry forward the excellent traditional Chinese culture.As a form of audio-visual communication,TV programs have unique advantages.This paper takes "Chinese Festival" series,which is representative,typical and explorable among original cultural TV programs,as a case study.From the perspective of semiotics theory,it tries to comprehensively explore how excellent traditional culture is presented by symbols in the program and what innovative ways of expression traditional culture are.On this basis,it further explores how cultural TV programs can interpret traditional culture in a better way,inherit culture and achieve sustainable development.This paper first analyzes the development status of Chinese cultural TV programs from the perspective of semiotics,and finds that there are dilemmas in Chinese cultural communication,such as pan-entertainment digestion of the connotation of cultural symbols and serious and inflexible stereotypes of the audience.In this environment,Henan Satellite TV has made a series of exploration and innovation in the face of the dilemma.Subsequently,the symbolic presentation of "Chinese Festivals" series programs is studied from three aspects: deducting cultural codes based on audio-visual rhetoric,constructing symbol identification based on traditional culture,and transforming symbol interpretation based on the perspective of The Times.Starting from the linguistic symbol system and non-verbal symbol system,this paper analyzes the symbol system construction of traditional culture innovation expression in the series of "Chinese Festivals".From the form innovation,content innovation,technology innovation,channel innovation four aspects to analyze the traditional culture symbolization of innovative expression.Finally,based on the existing deficiencies of "Chinese festivals" series,three specific sustainable development paths are proposed,namely,ritual symbolization,content symbolization and brand symbolization.