Research On Dynamic Graphic Design Based On The Inheritance Of Traditional Chinese Festival Culture

Chinese traditional festivals are an important carrier of Chinese excellent culture and the evolution and embodiment of traditional culture in modern society.With the development of globalization,the influence of western festival culture in the young generation gradually occupies the mainstream,while the phenomenon of our national traditional festival culture shows a declining trend,which hinders the dissemination and inheritance of China's excellent traditional festival culture in the new era.The redesign of traditional festival graphic elements is an important visual expression form and carrier of festival culture in the new era.It is endowed with more intuitive and concise cultural connotation and spiritual core,and has the ability of empathy and historical interpretation.With the rapid transformation of the mainstream media of digital art from static to dynamic,the traditional graphic display can not meet the visual aesthetic feeling of modern people,and the change and exploration in the way of cultural inheritance in the field of design are also quietly changing.Dynamic graphics is a typical representative of presentation methods with strong compatibility,clear expression and outstanding visual effect.It is also a hot spot of continuous attention at present.At present,the ways of interaction between audience and video screen are gradually increasing,and the advantages of dynamic graphics are also emerging.Taking Chinese traditional festivals as the main research object and relying on policies,this topic focuses on the graphic redesign of seven traditional festival cultures loved by the public,extracts the visual elements of traditional festivals,adds dynamic characteristics,and studies the integration of festival culture The application of festival spirit and festival memory in dynamic design and display not only shows Chinese traditional festivals in a hierarchical and all-round way,but also explores the innovative value of festival graphics in the dynamic context.