Research On The Construction Of China’s National Image By Cultural Programs

In recent years,with the continuous spread of the wave of globalization,China’s national image is often criticized and stigmatized by the western society,and the construction and dissemination of the national image is facing heavy pressure.It is very important to maintain and establish a good national image,and it is duty-bound to choose effective construction methods and communication methods.Under the guidance of cultural confidence and the strategy of vigorously developing the excellent traditional Chinese culture,the number of cultural programs keeps rising.Henan SATELLITE TV launched the "Year of the Ox" Spring Festival Gala in 2021.With the profound cultural heritage of Henan province,it opened the prelude to the development of the "Chinese Festival" series,showed the excellent traditional Chinese culture,and spread the confident,lovely,broad and diverse national image.This study takes the "Chinese Festival" series of programs of Henan Satellite TV as a research case.Starting from the program content,it explores the advantages and paths of cultural programs to construct the national image through the research idea of "finding problems-analyzing problems-making suggestions".According to the study of Henan TV "Chinese festival" series analysis,its time form,gamification narrative,Chinese stories and authentic characters production logic,through the way of theory with practice,rake comb the national image specific presented for region as a narrative Chinese space,with myth as the prototype of Chinese time,with metaphor elements of brand symbols and national image discourse spirit,etc.Thus,the media strategy of "Chinese Festival" series to construct the national image is further concluded,such as: consolidating the cultural connotation,accurately and scientifically locating the national image;using the rhetorical framework to enrich the media means of TV media,perfecting the top-level design,perfecting the relevant media system,and extending the general theme of image communication.At present,the project of cultural confidence and the project of international communication capacity have become important measures to revive Chinese culture.This paper through the content of the "Chinese festival" series presentation and communication strategy analysis,cultural programs to construct the advantages and disadvantages of national image and the future development of the rationalization proposal,aims to promote the media system to build cultural programs and enrich the ability of the Chinese national image,at the same time with the help of the Internet thinking to create excellent brand of Chinese culture,promote the creative transformation of Chinese excellent culture and innovative development,improve and improve the cultural programs to construct the national image ability and measures,in order to this amount of small force research can provide reference for the future.