Research On Online Cultural Activities Organized By Confucius Institute At National University Of Malang Under The 5W Theory

In the "531 Speech",General Secretary Xi mentioned: "We must better promote Chinese culture to go global,use text to convey the truth,use text to spread the voice,and use it to educate people,and explain to the world more with Chinese characteristics,reflecting the Chinese spirit,and containing Chinese wisdom is an excellent culture." The Confucius Institute is the main force for telling Chinese stories well.Since the 11 th anniversary of the establishment of the Confucius Institute at Malang National University in China and Indonesia,it has been committed to friendly cooperation between China and Indonesia,serving the majority of Indonesian students,and at the same time shouldering the heavy burden of promoting Chinese culture.Since the epidemic,the Confucius Institute at Malang has completed online teaching according to quality and quantity,and online cultural activities have also been carried out in an orderly manner.In order to carry out online cultural activities with a higher quality,we collected and analyzed relevant information on cultural activities held by the Confucius Institute in Malang since the epidemic,and then distributed questionnaires to audiences during the process of cultural dissemination and analyzed the results.The online boutique activities of the Confucius Institute are analyzed by case studies,and finally the shortcomings of the online cultural activities of the Confucius Institute in Malang are summarized and suggestions are put forward.This paper is divided into six chapters,the first is the introduction,which mainly describes the research background and purpose,research content,research methods and theoretical basis then followed by a literature review,which mainly summarizes the research on the cultural activities of Confucius Institutes by scholars at home and abroad in recent years.The second chapter categorizes the online cultural activities of the Confucius Institute at Malang and lists four types of online activities: experience type,festival celebration type,competition type and lecture type.From the perspective of 5W communication theory,introduce and comment on various cultural activities.The third chapter is the analysis of the questionnaire.First,it introduces the content of the questionnaire and then analyzes its reliability and validity.Then,according to the information of the respondents in the questionnaire,their requirements and preferences for cultural activities,and their feedback on the Confucius Institute at Malang Views on online cultural activities The three sections analyze the distribution of samples on a topic-by-topic basis.The fourth chapter is the case analysis of high-quality online cultural activities.This paper selects the most representative cultural activities with the largest number of participants from various activities as cases,and combines the 5W communication theory to analyze the three periods before,after,and after the activities.Analyze and compare.The fifth chapter summarizes the problems found in the previous article: 1.The objectives of cultural activities are extensive,the needs of the audience are not accurate,and the cultural needs of the cultural audience are not deeply understood.2.Cultural activities are more conventional in form and content,and there are fewer high-end activities.3.The form of communication objects is single,and most of them are pushed and submitted by domestic media,while the number of overseas media submissions is small and its influence is weak.Finally,the author puts forward suggestions for the disseminator,dissemination method,dissemination content and dissemination effect of 5W Chinese culture: in addition to stabilizing the teaching staff,the main body of dissemination should also actively participate in various learning and training.Ask for foreign aid when necessary;in terms of communication channels,it is necessary to expand channels,and not just content with domestic media publicity;in terms of communication content,it is necessary to set up cultural activities precisely to meet the cultural needs of the audience,and at the same time,in terms of content form,it is not possible to set up a single regular activity.;In terms of communication effect,we should reflect more internally and collect more externally,be a reflective Chinese language teacher and at the same time widely absorb and accept the pertinent suggestions put forward by the audience.This article can provide some ideas for Confucius Institutes and international Chinese teachers who are conducting or preparing to conduct online cultural activities.