Investigation And Reflection On Chinese Cultural Activities Of Confucius Institutes In Thailand

Under the background of "Chinese fever",as of the end of 2018,Thailand has cooperated with Chinese universities to establish 15 Confucius Institutes and 20 Confucius Classrooms.Based on the results of the search on relevant academic websites,it is found that the research on the cultural exchange role of Confucius Institutes at home and abroad is more concentrated on a relatively macro latitude,and there are few studies specifically on the cultural activities of Confucius Institutes..As a bridgehead for Sino-Thai cultural exchanges,the Confucius Institute is an important task to regularly organize Chinese cultural activities as required.This paper starts from the various cultural activities of the three Confucius Institutes in Thailand,and based on the full analysis and research,through the combination of "5W" communication theory and product thinking and product thinking theory in product design,find out the culture of Confucius Institute in Thailand.The problems existing in the activities put forward some effective suggestions for the improvement of the level of cultural activities.Strive to enable the Confucius Institute's cultural activities to be more innovative in the future cultural exchange process,so that the cultural core and the activity form together become the constituent elements of cultural activitiesThis article is divided into five parts.The first part expounds the background of the topic,explains the purpose and significance of the research,lists the theoretical basis and research methods of the research,and sorts out the related literature on the cultural activities of the Confucius Institute.The second part is the investigation and analysis of the cultural activities of the Confucius Institute in Thailand,expounds the development of the Confucius Institute in Thailand,and summarizes the main contents and forms of the cultural activities of the three Confucius Institutes in Thailand.The third part raises the problems in the cultural activities of the Confucius Institute in Thailand.The fourth part proposes suggestions for improving the cultural activities of the Confucius Institute in Thailand based on the "5W" communication theory and product thinking and user thinking.In the conclusion part,some shortcomings of this research are put forward.