Brand Image Design And Application Research Of The Paid Study Room Based On Service Design Concept

The extensive promotion of the sharing economy business model has bred a large number of sharing brands,making the sharing economy market a new favorite for entrepreneurship.However,the new sharing brand and the immature sharing economy market have many problems,which are gradually attracting wide attention from all sectors of society.Paid study rooms are an emerging brand of shared learning.This thesis takes paid study room as the research object,investigates the shared market and brand status of paid study room from the perspective of service design and brand image design,explores the brand image construction path of paid study room service attribute,and constructs a complete service system strategy and business operation plan,and displays the paid study room brand image research results by the brand image visual design results show.In terms of theory,based on the theories of service design and brand,this thesis summarizes the three innovation sharing modes of service design: the value innovation of sharing economic platform,the knowledge innovation of sharing public innovation platform and the operation innovation of sharing business model.The paid study room belongs to the innovation of the shared business model.This thesis discusses the constitutive dimensions of the brand image of paid study room from the perspective of brand image building,including brand symbol,brand culture,brand positioning and brand communication,and further discusses the relationship between the service design concept of paid study room and brand image and the value analysis.In terms of design practice,based on the above theoretical analysis results,combined with the service system and business operation scheme of the constructed paid study room,this thesis analyzes the brand service content of the paid study room,optimizes the image design,and clarifies the innovation direction.This thesis studies the brand basic image design and application system design of My Island learning space,showing a unique brand style.Through the design results of physical and digital contacts,including space function division,guide system,mobile terminal interface design,etc.,it shows the complete brand concept and service content of the paid study room.The research content and results of this thesis provide theoretical basis and case analysis basis for the research and promotion of shared brand.