Research On Pagoda Of Fogong Temple Tourism Brand Design And Promotion From The Perspective Of Service Design

This paper uses service design as the theoretical basis for the development and design of Yingxian Muta tourism brand.On the basis of the existing relevant theoretical and practical research,the brand establishment and development of Yingxian Wooden Pagoda will be promoted through service optimization,and more guarantee and support for brand value will be provided.The road to sustainable branding.Starting from the current situation of Yingxian wooden pagoda brand construction,the paper investigates and sorts out the contents of humanistic background research,protection and inheritance value,tourism current situation research and brand development,and analyzes and explores the problems encountered by Yingxian wooden pagoda tourism brand.Use the relevant theories of service design to analyze and sort out the stakeholders and needs of the county’s wooden pagoda tourism brand.By using service design tools,the contact points of the county’s wooden pagoda tourism are researched and sorted to find the recognition of the county’s wooden pagoda tourism brand.The core pain points of knowledge and brand experience.Based on the strategic research on the tourism brand design and promotion of the county wooden pagoda corresponding to the pain points,the value orientation of the tourism brand design of the wooden pagoda in Yingxian County is proposed,the brand design and brand experience are related through service design tools,and the experience elements and service contact are analyzed.The relevance of the points,summed up the design infrastructure of the wooden pagoda tourism brand,that is,integrating Yingxian wooden pagoda tourism products,strengthening the service system,and enhancing the brand experience.In the design practice,the analysis of the brand positioning,the extraction of the core elements,and the basic design of the visual identity are carried out,including the main logo,the image of the character,the behavior and the visual scene of the image.In the promotion part,in-depth development of basic vision,including the application design of online promotion platforms and offline products.Through the basis and design practice,this paper embeds service design into the strategy research of Yingxian Wooden Pagoda tourism brand design,effectively promoting the branding of Yingxian Wooden Pagoda tourism and the systematization of services the difficulty of dissemination,the difficulty of development and other issues provide a theoretical basis and new design ideas.