With Visual Identity To Promote The Development Of Transportation Company Brand On Sharing Economy

This paper describes how to use the visual recognition system to promote the economic development of sharing economy.Currently,with the development of our society and economy,sharing economy as a hot word has been more and more well known.As an inevitable result of economic development brings,sharing economy also has its drawbacks.Through this paper,the author would like to use visual recognition system feasibility study to solve the problem of shared economic security and homogeneity,and then establish a brand image,increase brand competitiveness.This article from a new aspect study visual recognition systems and shared economic relations.The author first describes the background of sharing economy,significance of it,and articles of this paper studied.Through the concept of literature and theoretical study,the author analyses visual identification system,basic elements and main applications.On the other hand,also explains the sharing economy inevitability,what is sharing economy and its basic characteristics.In this paper,through the investigation and analysis of the data collected and combined experience of the world famous enterprises to explore the possibility of establishing a visual communication design from the brand image design,brand image and cultural identity,service experience,etc.,thus concluded:Full visual identification system will increase after the establishment of the brand's advertising and promotional efforts,making the brand more accepted by the public,and corporate culture and its value will be promoted.And at the same time make recommendations,but also analyzes the obstacles may be encountered in the actual promotion.As a cross-cutting interdisciplinary research,the authors expect to use their expertise to research,to pay more attention to economic researchers share ideas and offer help.In the highly competitive market environment,the company offers a new shared economic way of thinking with visual communication design to enhance competitiveness,promote industrial upgrading,to build brand leadership.Enhance both consumers and suppliers to share the economic enterprises of brand loyalty,long-term sustainable development of enterprises to provide the support,help bring the entire industry.