Research On Design Rhetoric In Public Welfare Posters

This article takes the public welfare poster design as the research category,based on the design rhetoric,design semiotics,design linguistics and other related theories.The research focuses on the application of rhetorical techniques in public welfare posters,aiming to provide designers with a design methodology and explore new design ideas and research perspectives in the field of public welfare poster design.This civilization defines the goals and characteristics of public welfare poster design,and based on the current development status,elaborates on the importance of posters for China’s public welfare undertakings and the development process of public welfare posters in China;And clarified the concept of "design rhetoric".Secondly,based on the research review,further elaborate on the structure of the design language system and construct the basic framework of design language syntax.Specifically,through the horizontal sequence and vertical aggregation relationship of symbols,it is explained in the study that the study of design rhetoric includes two categories: semantic rhetoric and morphological rhetoric.It is proposed that the evaluation content of design rhetoric should not only include audience understanding,recognition,and action,but also consider the subsequent design value.Through the analysis of previous theories and relevant public welfare poster cases,further clarify the commonly used rhetorical devices in public welfare posters.From a practical research perspective,this paper summarizes the principles and design methodology of rhetoric in public welfare posters,and analyzes the value of using design rhetoric in public welfare posters in enhancing visual aesthetics and persuasiveness.At the same time,a public welfare poster design method based on design rhetoric is proposed,and the effectiveness of the method is verified through design practice.The innovation of this paper is to explore the design methodology of public welfare poster design from the perspective of semiotics and design language structure.The research objective is to provide a new approach for designers in the future design and creation process of public welfare posters,in order to promote the widespread and effective dissemination and development of public welfare undertakings through the use of posters as a carrier.