Research On Dynamic Design And Application Of Public Welfare Posters In The New Media Era

In recent years,with the progress of digital media technology,the public’s attention to public welfare undertakings has generally increased.As one of the main ways to promote public welfare undertakings,the design goals of public welfare posters have also changed with the progress of the times.Public welfare posters have gradually evolved from emphasizing the dissemination of content at the initial stage of development to emphasizing the participation of the public.The current research on public welfare posters is more biased towards emotional analysis or research on forms of expression and design thinking.In contrast,research on the application of dynamic design in public welfare posters is rarely explored.This article mainly uses the literature research method,interdisciplinary research method,and case analysis method to conduct research from three aspects.The first is to study the distinction between traditional planar posters and dynamic design in visual expression and media communication.The second is to research and analyze the design characteristics,dynamic design characteristics,and performance significance of public welfare posters.The third is to analyze and summarize the communication characteristics of dynamic design of public welfare posters in the new media environment,the impact of media development,and the file output format.On the basis of theoretical research,based on the preliminary research results of this article,this paper explores the practice of dynamic design of public welfare posters.Through the use of dynamic effects,text language,composition language,and color language,the visualization and vividness of dynamic design of public welfare posters are reflected.According to design practice,the preliminary research results of this article on the application of dynamic design of public welfare posters are verified.This article discusses the research results of the application and practical exploration of dynamic design of public welfare posters in the new media environment,and puts forward the outlook for dynamic design of public welfare posters.It studies and explores the development trend of dynamic design and the challenges that may be encountered in the future development process.Through the analysis of the characteristics of dynamic design of public welfare posters and research on communication applications,it explores the significance that can be referenced therein,So as to achieve innovation at the practical application level.