A Study Of Figure Composition And Ideation Based On Rhetoric

In order to explore the principles of graphic rhetoric and construct a graphic rhetoric system based on composition and meaning,this study integrates relevant theories from semiotics,rhetoric,linguistics,Chinese rhetoric,and graphic creativity.The theory of symbol rhetoric originating from linguistics is integrated with the composition relationship based on graphic creativity in a systematic way.A binary graphic rhetoric system consisting of "form and meaning" is established to solve problems in graphic design and cognitionDrawing inspiration from Chinese rhetoric,the research on graphic rhetoric focuses on both the construction and meaning of graphic elements.The study of construction is aimed at solving the problem of combining elemental symbols,while the study of meaning guides the selection of elemental symbols and the expression of the final meaning.The graphics are divided into symbols,which are the smallest cognitive units,and the definitions of graphics,symbols,and rhetoric are given and analyzed to clarify the role of rhetoric in graphics based on the "design end" and the "cognition end".In addition,the research explores the positive and negative types of graphic rhetoric by analyzing Chen Wangdao’s "positive" and "negative" in both the construction and meaning dimensions,providing a clearer understanding of rhetorical issues in graphics.In terms of syntactic rhetoric,this study takes the approach of "syntactic structure" and "semantic meaning," focusing on the combination of elemental symbols in syntactic structure research,while semantic meaning research is used to guide the selection of elemental symbols and the expression of final meanings.The study divides graphics into symbols,defines graphics,symbols,and rhetoric,and analyzes the relationship between them,clarifying the role of rhetoric in graphics based on the "design end" and the "cognitive end." In addition,in terms of syntactic structure rhetoric,taking the position relationship of geometric graphics on a plane as a reference,the study uses replacement and imitation as design motivations in the composition relationship,and compares the expressions of three types of graphics: isomorphic,shared,and symbiotic.The construction of syntactic rhetorical types mainly uses logical deduction to analyze the advantages and disadvantages of existing theories,and provides numerous examples to demonstrate the deduction and validation of syntactic rhetorical theory,in order to clarify the subordinate relationship in various rhetorical styles.The isomorphic graphics are further divided into several sub-types,including shared,parasitic,and symbiotic,which are used as a basis for judging graphic types and for symbol combinations.In terms of semantic rhetoric,the research focuses on the mechanism of meaning expression through symbol combination,metaphorical relationships between symbols,and the ontological and metaphorical issues.The study is based on Hayden White’s symbol rhetoric,including metaphor,metonymy,synecdoche,and irony.The applicability of this theory in multi-symbol graphics is explored,and the hierarchical relationship between the four metaphorical variants is analyzed.The research identifies two types of metaphor based on referential mode,namely "substitution metaphor" and "proposition metaphor." By considering the emotional intensity,graphics are classified into "exaggerated metaphor" and "ordinary metaphor." Finally,the study analyzes the presence relationship between the tenor and the vehicle and identifies corresponding graphic types.The core issue of this study is the rhetorical device problem of multi-symbol graphics,which,to some extent,also refers to the methods and techniques of graphic creation,and can be understood as the starting point and motive of design thinking.The ultimate goal of the study is to solve the problem of mixed use of syntactic and semantic rhetoric and to construct a graphic design and cognitive framework related to syntax and semantics.Ultimately,it provides a clearer practical route for information coding in graphic design and promotes the systematic and scientific development of graphic design methods...