| With the development of media technology and the popularization of mobile terminals,short videos have become popular rapidly due to their advantages of immediacy,interactivity,diversity of content,low operating threshold,etc.Among them,vivid and rich Mongolian related short videos have become contemporary Mongolian image ethnography,and short videos have become a new form of Mongolian cultural image transmission.The short video shows the warm and hardworking Mongolian people and unique and brilliant Mongolian culture,attracting many audiences,which is not only conducive to the spread of Mongolian culture,but also reflects the rich and colorful Chinese culture.However,in the process of communication,there are still some problems,such as the superficiality of content and the utilitarianism of communication.Therefore,in the short video era,how to seize the opportunity to promote the research of cultural heritage and development is an urgent and important topic.In the introduction,this paper first puts forward the research background and main content of Mongolian cultural video communication.In the second part,the short videos related to Mongolian culture are sampled,the samples obtained are classified and studied,and the communication content and subject are analyzed.The Mongolian image communication content is divided into connotation culture and extension culture,and the communication subject is divided into We Media,traditional media short video account,and government affairs short video account.The communication content is mainly extension culture,and the communication subject is mainly We Media.Secondly,it summarizes and reflects on the current situation of communication,and finds the root cause of the problem based on the theory of communication.Finally,on the basis of summing up the previous article,from the aspects of communication system,content depth,innovative ideas,etc.,propose sustainable high-quality communication suggestions for Mongolian image communication in the short video era. |
