Research On The Dilemma And Optimization Strategy Of Cross-Cultural Communication Of Traditional Chinese Opera Culture From The Perspective Of Cultural Symbol

Quyi is an important carrier of traditional Chinese culture and an important manifestation of ethnic and folk culture.It has a glorious history of over 1000 years in China.Quyi mainly uses the form of "oral rap" to explain stories and express ideas,which originates from life and is higher than life.China’s traditional folk art culture contains many excellent cultural factors,including China’s traditional religious culture,ethnic culture,music culture,and so on.Therefore,it has rich dissemination value.However,nowadays,China’s traditional folk art culture is facing development difficulties,and attention resources are scarce,which is greatly slowed down the dissemination speed of traditional folk art culture,causing it to lose its original opportunities for dissemination.Under the background of going out of Chinese culture,it has become the responsibility of our media people to do a good job in cross-cultural communication of traditional Chinese folk art culture.Exploring the development path of traditional folk art culture in China will break the barriers that hinder its dissemination and bring it onto the stage of international culture.This is the direction that China will strive to achieve in the cross-cultural dissemination of traditional folk art culture in the future.In the context of the rapid development of new media,the cross-cultural communication of traditional folk art culture is facing great challenges.How to better utilize the new media platform for cross-cultural innovative communication is an urgent issue to be solved.The theory of cultural symbols has been continuously developed in the trend of new media,which can break the barriers of cross-cultural communication of traditional folk art culture in the Central Plains,better inject the traditional folk art culture in the Central Plains into the communication symbols,amplify and optimize the communication connotation therein,find their own communication channels for traditional folk art culture,and exert their true communication value.This thesis mainly takes the Majie folk fair as the main representative,analyzes the cultural connotation of Quyi contained in it as a traditional Quyi,and excavates and amplifies its dissemination value on this basis,while creating the symbolic advantages of the Majie folk fair,transforming the original fixed mode of dissemination,and building a complete communication chain.The Majie folk fair is a conscious and spontaneous cultural model that has been precipitated and accumulated under the natural order.In today’s multicultural environment,the following problems are found in the process of cross-cultural communication:The dissemination subject has a single ideology and lacks innovation;The dissemination and presentation methods are simple and lack technical support;Narrow perspective of cross-cultural communication,cultural cognitive mismatch between the subject and object of communication,etc.Regarding the problems existing in Majie folk fair,the author puts forward some corresponding optimization suggestions: Actively creating multiple entities to assist in expanding the development of Majie folk fair’s cultural and tourism industry;Multi platform collaboration and network integration to build a complete dissemination matrix;From a multi-dimensional perspective,the narrative seeks to find a cultural fit between the subject and object of communication,and enhances the effectiveness of Ma Jie’s communication.This thesis is based on the innovation of cultural symbol theory and the 5W theory of cross-cultural communication.It deeply analyzes the cross-cultural communication value of the Majie folk fair,and adopts research methods such as in-depth interviews,literature review and survey research.It conducts on-site research in the form of a combination of practicing,making strategic suggestions more feasible.Finally,from new the perspective of cultural symbols,this study aims to investigate the current situation of China’s traditional folk art culture’s external communication,in line with the actual communication environment of new media,and make the research topic of the more practical and operational.The spontaneity,mass tradition,nationality,and folk characteristics of the Majie folk fair provide a reference sample for the inheritance and development of traditional Chinese folk art culture,promote the international stage of traditional Chinese folk art culture,and enhance the international influence and dissemination of traditional Chinese folk art culture.