Application Research On The Visual Image Design Of The Qingyang Sachet

In qingyang city,gansu province Dong Zhi Yuan qingyang perfume bag because of its profound historical background,fruitful cultural charm,vivid visual image and as early as 2006,was among the first batch of state-level non-material cultural heritage list.As an important part of the excellent traditional culture that represents the spiritual temperament,cultural feelings,customs and aesthetic traditions of the Chinese nation,under the background of the new era of the rapid development of socialist modernization,Qingyang sachet fully understands and recognizes the historical significance and contemporary value of Qingyang sachet,and on this basis upholds the principle of "People’s intangible cultural heritage,It is an urgent task of The Times to carry on the creative inheritance and creative transformation of the basic principle of"shared by the people".This design study takes Qingyang sachet as the research object,comprehensively uses field investigation,literature analysis,combining theory with practice and other methods to analyze the historical source,cultural connotation,visual image and other aspects of Qingyang sachet,and strives to adhere to its spiritual character and regional characteristics while adhering to the current design concept and emerging aesthetic needs.To achieve the traditional culture of the era,national,artistic visual image design innovation practice.In the path of writing,this paper insists on problem consciousness as the starting point,goal orientation as the landing point,in the question raised,strategy exploration,practice test to complete the visual image design of Qingyang sachet research,in terms of content is mainly divided into five chapters.To be specific,first of all,it is necessary to analyze the evolution of Qingyang sachet in the context of The Times and historical reality,and grasp the development problems it faces.Secondly,from the perspective of visual art,the visual characteristics of Qingyang sachet,including shape,color and other factors,are interpreted.On this basis,from the design concept and principle and other dimensions,the visual image design strategy of Qingyang sachet was constructed and demonstrated.Finally,the specific design theme of "auspicious Zodiac" is determined,and the corresponding art practice is carried out in accordance with the theory,so as to enable the traditional literary form of Qingyang sachet and maximize the realization of the cultural inheritance and innovation gist and goal of "treasure begetting new brightness".