Research On The Optimization Of The Development Path Of Wutai Mountain Cultural Tourism Integration

The integration of cultural industry and tourism industry is one of the major trends in the development of the world today.With the establishment of the Ministry of Culture and Tourism as a symbol,it shows that the integrated development of culture and tourism has become a national governance measure with great strategic significance.In this context,world cultural heritage,as one of the most important formats in the process of cultural tourism integration,has been used by local governments to develop into cultural tourism scenic spots.However,many scenic spots have been lying on the gold-lettered signs of the world cultural heritage for many years without practicing internal work,innovation,and poor management,eclipsing the original shiny aura of the scenic spot.There is still a lot of room for discussion on how to fully display the tourism value of cultural heritage through the favorable policies of cultural and tourism integration in the current era,so as to transform cultural heritage into cultural tourism products that can be enjoyed and loved by tourists,and improve the core competitiveness of scenic spots.This paper takes Wutai Mountain,a world cultural heritage,as the research object.Under the guidance of cultural heritage tourism theory and cultural tourism integration theory,this paper uses literature research method,field observation method,field interview method and other methods to carry out research,sort out and analyze the value of Wutai Mountain tourism resources.With thinking,this paper investigates and discusses the development situation and existing problems of Wutai Mountain,and puts forward the corresponding development path of cultural tourism integration,so as to provide reference for Wutai Mountain to take the lead in exploring a new road of high-quality transformation and development.First of all,the article summarizes and expounds the research status,related concept connotation and theoretical basis of cultural heritage tourism and cultural tourism integration at home and abroad,and points out that the innovative development path of cultural tourism integration is an important way to upgrade the tourism industry at this stage,which lays a solid theoretical foundation for Wutai Mountain to take the lead in wading out the new road of cultural tourism integration transformation and development.Secondly,through the systematic collection of relevant Wutai Mountain research literature,data and data,the value of Wutai Mountain tourism resources is analyzed,and it is concluded that the rich and unique tourism resource value of Wutai Mountain is a good foundation for the integrated development of Wutai Mountain culture and tourism.Thirdly,through all-round and multi-angle field observation,investigation and interview,this paper summarizes and expounds the current situation of tourism development in Wutai Mountain.Through the comparative analysis of the four famous Buddhist mountains,it is found that the exploration and practice of Wutai Mountain in the transformation of development concept,resource integration and utilization,cultural tourism product development,marketing strategy innovation,service level improvement,rural industry development and other aspects still need to be further strengthened.Finally,in view of the problems existing in the development of Wutai Mountain,this paper puts forward the deep integration of the whole chain of Wutai Mountain ’s cultural tourism industry,and constructs a six-in-one cultural tourism integration development path of organization integration,resource integration,product integration,marketing integration,service integration and scenery integration,highlighting the characteristics of Wutai Mountain ’s region,culture and resources,so as to achieve the unity of form,format and ecology,further improve the core competitiveness of Wutai Mountain,and promote the integration of Dawutai Mountain,an international tourism destination.It points out a new path and new direction,and provides reference and reference for other scenic spots with similar development in China.