| With the expansion of demand for diversified scenarios in the new consumption era and the public’s concern for health,the sleep industry has developed rapidly.In the context of the current era,young and middle-aged groups are faced with anxious information from the Internet from the media,a sense of crisis from the rapid development of artificial intelligence,pressure from all aspects of academic employment and important life choices,and have an emotional burden that is difficult to dispel.In addition,new entertainment methods such as games,short videos,and live broadcasts emerge in an endless stream,making people addicted to mobile phones.Under the influence of various factors,hundreds of millions of people have sleep problems,and the large demand has brought about the diversified development of sleep products.Compared with sleep aid hardware products such as the sleep cabin,the sleep aid APP is light and easy to use,and is not restricted by the place,which has won the favor of many insomniacs.At present,there are a large number of sleep aid apps on the market,including white noise,meditation,sleep aid games and other types,but they are still in the development stage.Many sleep aid apps have problems such as visual stimulation,unreasonable layout,failure to respect user habits,and failure to pay attention to the potential needs of users.There is still room for improvement.In response to the above problems,this topic introduces the theory of implicit memory to study the method of optimizing the visual design and user experience of sleep aid APP.Implicit memory is an unconscious memory,which is closely related to user behavior,habits,preferences,etc.,and there are many design contacts.Using implicit memory as a theoretical tool,starting from the characteristics of implicit memory and the combination point of design,through desktop research,in-depth interviews,questionnaire collection,image experiments and other qualitative and quantitative design research methods that combine explicit and implicit According to the user models of sleeping aid APPs with three different degrees of use,namely degree and lightness,a three-level user demand model of necessity,expectation and excitement is summarized,and transformed into corresponding design points in the design practice link.From the logical sequence of points(visual elements),lines(interface organization)and surfaces(interaction design),the visual design strategy of sleep aid APP based on implicit memory is constructed.It is proposed(1)to use familiarized visual processing,including color,graphics,collective unconscious elements,etc.,to match the user’s implicit memory and trigger the priming effect.(2)The interface organization rooted in the user archetype meets user expectations and achieves intuitive operations.(3)Low interaction,through behavior derivation,scene following,and emotional supplementation,to achieve more labor-saving and more empathetic interaction design.Finally,use the summarized design strategy to carry out the design practice of the sleep aid APP "Dreamland" from the three levels of functional architecture,process interaction,and visual performance.The innovative use of 3D modeling and micro-dynamics in the main visual design,and in the follow-up design prospect,it is proposed to use the main vision to train AI drawing,which can achieve the design goals of consistency and sustainability on the basis of exquisite visual effects.This paper starts from the combination of implicit memory theory and design,aims to optimize the visual design and user experience of sleep aid APP,conducts a relatively comprehensive user research,proposes a sleep aid APP visual design strategy based on implicit memory,and outputs specific Design.It enriches the research on the application of implicit memory theory,and also provides a new perspective for future sleep aid APP design. |