Research On Narrative Space Design Of Cloud Tourism Products In The Great Wall National Cultural Park(Gansu Section)

The Great Wall National Cultural Park is an important part of the construction of the national cultural park.The Great Wall in Gansu is rich in resources(the mileage of the Great Wall of the Ming Dynasty is the first in the country and the total length of the Great Wall is the second in the country),but a large number of the remains of the Great Wall are poorly accessible,relatively scattered,and the unit volume is small,making it difficult to realize the traditional development and utilization,and it is difficult to enter the public’s vision.The origin of this study is how to use existing digital technology in the context of cultural tourism to present a complete,coherent and easily accepted Great Wall cultural story and a "cloud" Great Wall cultural display space that can be interacted with,disseminated and inherited,and can bring visitors a lifelike tourism experience.Based on the current situation of the cultural heritage of the Great Wall in Gansu,this study takes the classic theory of cross-media spatial narrative "hierarchical narrative space theory" as the theoretical support,takes the narrative space characteristics of Gansu Great Wall cultural tourism products as the research focus,and conducts a case interview survey on the work experience of outstanding senior tour guides in Gansu Province on the narrative of the Great Wall cultural tourism in Gansu,and analyzes the spatial form,elements and interrelationships of each level of the narrative space of the Great Wall cultural tourism products in Gansu Province through the interview content.The survey found that in the cultural tourism activities of the Great Wall of Gansu,the narrator is the Great Wall cultural tourism products including tour guides,the medium is the different spatial material elements selected by the narrator when telling the Great Wall cultural story,and the readers are visitors and tour guides.When using spatial matter as the medium,the narrator and the visitor have a two-way interactive relationship,and the narrator will also adjust the narrative medium or narrative content according to the reader’s own age,educational background,living environment,etc.The narrative space of Gansu Great Wall cultural tourism products is five spatial forms: "spatial architecture","background","story space","story world" and "narrative world",of which the spatial element of "spatial architecture" is the physical space of the remains of the Great Wall site mainly in the Great Wall cultural tourism scenic spot;The spatial elements of "background" are grand historical backgrounds,not limited to the physical space of the Great Wall site that readers reach,but also comprehensive elements such as various historical dynasties of the construction of the Great Wall,the overall distribution space,and the social and human geography of the time.The spatial elements of "story space" are further extended from background elements,and the construction technology,defense mechanism,and social functions of the Great Wall are further narrated to make the story of the Great Wall more vivid and full.The spatial elements of the "story world" are the imagination formed by the visitors based on the complete and coherent cultural story of the Great Wall,combined with the experience in the real world,and the identification of the spiritual significance and cultural core of the Great Wall.The spatial elements of the "narrative world" are constructed by the interpenetration of spatial elements at all levels,constantly repeating the process of abstraction-figuration-abstraction,which is the space for storytelling,presentation,dissemination and interaction between narrators and readers of the Great Wall culture.The narrative space of each level is inclusive,and the boundary of the hierarchical space is blurred.Furthermore,based on the above-mentioned narrative space characteristics of Gansu Great Wall cultural tourism products,the author designs the narrative space of cloud tourism products of the Great Wall National Cultural Park(Gansu section)one by one with five corresponding hierarchical spatial forms and embodiment elements.The design points out two basic principles for the narrative space element architecture of this product: first,the relevant historical and cultural narrative content sources of the Great Wall are based on relatively objective historical documents and the research results of Great Wall cultural scholars.Second,a summary of the macro knowledge background of the Gansu Great Wall culture based on linear narrative is constructed,which becomes the first accepted content of each visitor to enter the visit,and establishes a relatively unified and objective contextual framework.Aerial image technology and 3D digital model restoration technology will be widely used in the embodiment of spatial elements at the two levels of "spatial architecture" and "background" of this product,which is a further practice of the digital display and utilization of sites.The three hierarchical spaces of "story space","story world" and "narrative world" are spaces that reflect the interaction between the narrative space and the visitor based on the text.In the element architecture of these three spaces,visitors will increasingly participate in their network construction activities.Each narrative space level and each element finally presents a "narrative world" of the Great Wall culture in the "cloud",which is an open,dynamic,constantly updated,existing in the "cloud",and in line with the functions of "protecting,inheriting and promoting cultural resources,cultural spirit or values of national/international significance as the main purpose,and both promoting and inheriting Chinese traditional culture,patriotic education,scientific research practice,international exchanges,tourism and leisure,entertainment experience and other cultural service functions".And let the linear cultural heritage of the Great Wall achieve a certain degree of living protection in the "cloud",and also realize the experience economy of the towns and villages along the Great Wall to a certain extent.Due to the intervention of digital media,readers have shifted from personal experience to media experience,and the traditional regional boundaries have been broken by the media,and the rules of the situation that need to be observed in reality have been subverted,and readers can obtain an unprecedented communication space.This study is designed to use digital space to realize the living display of the Great Wall site,provide a possibility for linear cultural heritage to create an experience economy,and also provide a new thinking mode for the construction of the Great Wall National Cultural Park.