Study On Cultural Image And Tourist Perception Differences In Immersive Tourism Performances

With the continuous improvement of consumption demand in the tourism market,tourists are increasingly seeking immersive experiences of regional culture and customs during the tourism process.Immersive tourism performance,with its subversive traditional viewing mode,flexible performance space scheduling,and diverse high-tech applications,provides tourists with an immersive sensory experience,enabling them to deeply experience and experience the local regional culture and customs."See Pingyao Again" is a benchmark cultural and tourism project for the promotion of the Sanjin culture in Shanxi Province,and has become an important revenue source for the Pingyao tourism industry.This article takes the regional cultural presentation of the play as the entry point,takes the tourists watching the play as the research object,takes the tourist perception theory and cultural identity theory as the theoretical basis,and mainly uses in-depth interview research methods to study the cultural perception differences of tourists after watching the play.Through participatory and observational field research,first conduct in-depth interviews with the creators to summarize the four local cultural image labels contained in the play.Then,conduct in-depth interviews with the cultural perceptions generated by tourists after watching the show,and compare them with the local cultural images constructed by the creators to explore the consistency and differences between the two.Through research,it is found that after watching "See Pingyao Again",tourists have formed a cultural perception consistent with the local cultural image that the play aims to display in terms of the image of Shanxi merchants who value business and keep promises and their hometown feelings combined with Shanxi’s "noodle" culture;There are differences in cultural perceptions of the "righteousness" displayed in the play;And for the "bloodline" culture displayed in the play,there is a clear perception difference..By studying the cultural perception differences among tourists in "See You Pingyao Again",targeted suggestions are proposed for the improvement and improvement of the drama,providing practical experience and inspiration for the sustained and healthy development of the immersive tourism and entertainment industry in which it operates.This has positive practical significance for the healthy development of the entire tourism and entertainment industry in China and the continuous upgrading of the cultural tourism industry.In future research,the influencing factors of tourists’ cultural perception can be further explored,and the research conclusions of this article can be further validated by combining different types of cases.