Research On Cultural Tourism Promotion Of Wuhan City Yellow Crane Tower Scenic Spot From The Perspective Of Tourist Experience And Perception

With the development of The Times,people’s material living standards have been improved,and people have more and more spiritual needs,which promotes the new development of tourism.The so-called experiential tourism is a new form of tourism gradually evolved on the basis of the traditional tourism industry.This new form of tourism lays more emphasis on the historical experience,cultural experience and life experience of tourists during travel.The advantage of this new tourism mode is that it can expand the depth of tourism,so that tourists can not only stay in the superficial level of sightseeing,but also allow tourists to go deep into the specific environment,so that tourists can get the most real feelings in the process of tourism,and then help to meet the spiritual needs of these tourists at a deeper level.Therefore,experiential cultural heritage tourism development has become the main form of development,but also has a great practical value.Our cultural heritage is well established and more abundant.Through the study of cultural heritage,we can study the origin of civilization,the development direction of cultural inheritance and so on.However,in the study of cultural heritage,domestic scholars often from the origin of cultural heritage,cultural heritage spiritual connotation and other internal correlation analysis,rarely on the experience and perception of cultural heritage analysis.Based on this,this paper studies the literature on cultural heritage tourism experience.Through sorting and summarizing the core literature on cultural heritage tourism experience,this paper selects Wuhan Yellow Crane Tower as the case study object,which has a long history and rich connotation.In this study,the current situation and existing problems of experiential tourism in Wuhan Yellow Crane Tower are analyzed,the causes of the problems are analyzed,and effective and targeted solutions are proposed,so as to develop tourism under the premise of protecting and inheriting the cultural heritage.Based on this,this paper takes the Yellow Crane Tower in Wuhan as an example.The chapter design of this paper is as follows: The first part elaborates the research background,significance and methods of cultural heritage tourism experience.The second part mainly introduces the characteristics of tourism resources in Wuhan Yellow Crane Tower scenic area,and makes a general introduction and description of the Yellow Crane Tower from the situation of the scenic area to the current situation of tourism resources.The third part analyzes the tourism value of Yellow Crane Tower,from the connotation of economic value to tourism value analysis system and so on.The fourth part focuses on the analysis of tourists’ perception of Yellow Crane Tower cultural heritage tourism experience,combining questionnaire analysis,descriptive statistics and the overall level analysis of tourists’ perception and experience.The fifth part analyzes the problems of tourist perception in the fourth part,and finds out the core problems from seven main dimensions,such as the degree of commercialization and the degree of culture of the scenic spot.The sixth part gives practical countermeasures for the main problems in the fifth part,such as paying attention to the commercial development of scenic spots,reflecting the integrity of scenic spot construction and so on.Finally,it summarizes the whole paper and gives the empirical analysis results according to the core content of the empirical part.