Research On Rural Culture Communication Empowered By Short Video Of "Agriculture,Rural Areas And Farmers" From The Perspective Of Narratology

With the deepening of the rural revitalization strategy and the popularization of the Internet,rural digital construction is in full swing.The short video of "agriculture,rural areas and farmers" inherits and constructs a digital space for rural culture through narrative means In order to activate the greater potential of the short video of "agriculture,rural areas and farmers" to help the digital communication of rural culture,this paper analyzes the narrative logic of the short video of "agriculture,rural areas and farmers" based on narratology theory,which is helpful to explore a suitable path for the short video of "agriculture,rural areas and farmers".This paper adopts content method,case method and in-depth interview method to carry out research.Firstly,through the content method and case method,based on the dichotomy in narratology,the narrative content and narrative of 250 short video samples of "agriculture,rural areas and farmers" are carried out from two dimensions of story narrative and discourse narrative.In the narrative aspect of story level,the narrative theme of the short video of "agriculture,rural areas and farmers" has figurative cultural symbol expression and integrates cultural thoughts into the theme.The narrative characters in the video show the autonomy of media image construction through individual narrative and character dialogue.According to the behavior of narrative characters,the narrative plot in the short video of "agriculture,rural areas and farmers" can be divided into two types: prose narrative and dramatic narrative In the aspect of discourse narrative,the mixture of zero perspective,internal perspective and external perspective presents the linear narrative time of rural culture and nature from different angles to ensure the authenticity of the video.The short video of "agriculture,rural areas and farmers" presents the rural physical space in a panoramic way by constructing "mimicry",which also includes the spiritual space based on emotion and relationship.This paper uses interview method to understand the audience’s viewing experience of "agriculture,rural areas and farmers" short videos,sums up the current situation of "agriculture,rural areas and farmers" short videos helping rural cultural communication,and finds that "agriculture,rural areas and farmers" short videos play a role in broadening rural cultural communication space,establishing digital community,promoting cultural consumption and strengthening cultural guidance function in rural cultural narrative.However,the short video of "agriculture,rural areas and farmers" has also stagnated due to the stubborn symptoms in the communication platform of the main body of content production and creation: in terms of content production,first,excessive performance obscures the authenticity of the video;Second,technical barriers affect videos;Third,emotion lacks user experience.The personified expression of "self-alienation" of the creative subject under the wrapping of capital leads to "information cocoon room".At the same time,there is also resistance to platform propagation.Based on the narrative logic of short video,this paper puts forward the corresponding optimization path: Firstly,the short video of "agriculture,rural areas and farmers" should improve the content quality and efficiency.Secondly,we should realize the collaborative creation of multiple subjects.Strengthen the platform support and supervision again and strengthen the top-level design of the department.Finally,the linkage and integration communication layout is constructed to help the short video of "agriculture,rural areas and farmers" achieve long-term and better serve the rural cultural communication.