Research On The Dilemma And Reconstruction Of Local Cultural Identity Under The Background Of Rural Revitalization

The implementation of rural revitalization strategy is the general starting point to do a good job in the work of "agriculture,rural areas and farmers",among which the revitalization of local culture is an important way to achieve the goal of rural culture revitalization,but also to achieve the value pursuit of comprehensive rural revitalization,to provide a strong spiritual impetus for rural revitalization.However,at the same time,under the impact of industrialization and urbanization,there is an increasingly common dilemma of cultural identity.At this time,the order rules of local culture that unite people and imperceptible become particularly important,and the reconstruction of local cultural identity is on the way.To enhance villagers’ understanding and identification of local culture and enhance their cultural selfconfidence is of great significance to the construction of local culture community,and is also an urgent task for the in-depth implementation of the rural revitalization strategy.From the perspective of cultural identity theory and cultural consciousness theory,this paper takes L Village,Dejiang County,Tongren City,Guizhou Province,as an example,and studies the practice process and path of the reconstruction of local cultural identity in the process of tourism development through the method of participant observation and interview.First of all,before the development of tourism in L village,the plight of villagers’ local cultural identity is mainly manifested in three aspects: fuzzy cultural memory,unclear cultural cognition and weakening cultural norms.The root causes are mainly the intensification of social mobility,the change of cultural forms and the influence of multi-culture.Secondly,it considers how to reconstruct local cultural identity in L village under the promotion of rural cultural tourism development.The practice process of reconstruction of local cultural identity in L village relies on the excavation and restoration of local culture by political elites and local elites.In the process of excavation and restoration,local culture returns to the production and life of villagers,and villagers constantly strengthen and internalize local culture in daily communication and daily cultural activities.In short,the reconstruction of local culture identity needs to start from two aspects:external promotion and internal strengthening.The inheritance and development of local culture in L village is driven by villagers’ recognition of local cultural identity.By participating in tourism development,villagers awaken and maintain local cultural memory and internalize local cultural identity,thus enhancing the cohesion of rural development.The external promotion is that with the participation of multiple subjects,local culture is constantly strengthened and reconstructed,helping villagers to complete the sublimation from cultural identity to cultural consciousness and then to cultural selfconfidence.Through the efforts of all parties and villagers,jointly pave the way for the revitalization of rural culture and help the realization of rural revitalization.