Research On The Cultural And Creative Design Of Guangzhou's Modern Central Axis From The Perspective Of Cultural And Tourism Integratio

The extraction and redesign of historical and cultural elements on the urban axis of Guangzhou is the design and application research of this project,based on the relevant policies of cultural and tourism integration industry construction planning in the Guangdong-Hong Kong-Macao Greater Bay Area,combined with the current situation of the "central axis" construction of modern and contemporary urban planning in Guangzhou and the development needs of cultural industry.Research based on the modern urban planning idea,historical events,and investigates administrative district of guangzhou city from north to south,select the jiefang road of yuexiu zhenhai floor museum(now guangzhou),sun yat-sen memorial,sun yat-sen memorial hall,the people’s park,via the uprising road qingyun academy to haizhu bridge and other elements to form the visual narrative path,Taking its simple and unique Lingnan architectural features and profound revolutionary history genes as the design materials,the visual symbols and communication elements in the related modeling of the "central axis" are refined and reconstructed,and cultural and creative tourism souvenirs representing Lingnan culture and characteristic tourism are created.This research emphasizes the scientific nature,attaches importance to the understanding and application of visual communication theory,and completes the design innovation of tourism cultural and creative product development by digital media.