Twenty-four Solar Terms IP Cultural And Creative Products Design Base On Narratology

There are many excellent content IPs stored in Chinese traditional culture,and these excellent IPs have great value on the cultural and commercial areas.At the moment,with the rise of major powers and the continuous improvement of the identity and cultural identity of the younger generation,the development of traditional cultural IP has encountered the most suitable opportunity.At present,traditional culture and modern aesthetics have been deeply integrated in many fields,which has further stimulated people’s interest in traditional cultural content.This trend has just risen,and successful traditional cultural IP development is shortlived and difficult to sustain.The choice of culture is limited to a few visible resources,and a large number of non-material cultural heritage rarely mentioned,Nor has it formed a certain system or strong cultural centripetal force.The twenty-four solar terms are an important part of Chinese traditional culture.It is the precious knowledge that people obtain from observing the changes in the four seasons in nature,and contains rich life experience.Since the twentyfour solar terms come from traditional Chinese farming culture,it is different from contemporary urban life,but the perception of the four seasons is the most lacking in modern urban life.The narrative design of the twenty-four solar terms has multiple themes,and each solar term can be used as a design object independently.It has a strong narrative nature and provides a good soil for the development of cultural and creative products.The twenty-four solar terms are displayed through stories and integrated into modern life,which can provide inspiration and new breakthroughs for other intangible cultural heritage cultural and creative designs.Narrative design theory can strengthen consumers’ cognition of the cultural meaning behind the product,and promote the brand building of culture and products.Products（and experiences）are comprehensive entities that constitute the complex system of people’s lives.On the basis of conforming to modern consciousness and concepts,the significance of the traditional content of the product to consumers will help consumers to accept the product and further identify the brand.Therefore,this subject attempts to combine narrative theory and deep meaning experience with the design of twenty-four solar terms cultural and creative products to study the current young consumer groups’ cognition of the twenty-four solar terms calendar system.Combining the literature analysis,put forward the narrative method and strategy of the twenty-four solar terms.On the basis of accurately grasping the traditional time concept of the Chinese people and the life experience of the modern people,the innovative and feasible design mode is proposed,which is verified by the specific practice of the graduation project.It provides more possibilities for the development and promotion of non-heritage cultural and creative related products,and also supplements the exploration cases of narrative theory in the field of interactive experience.