Research On The Value Measurement Of Pingliang Red Bull Ecological Product

Ecological product is an original concept produced by my country under the concept of ecological civilization.Its connotation involves many fields such as politics,economy,culture and society.It provides a material carrier for transforming "lucid waters and lush mountains" into "invaluable assets".Since 2012,the construction of ecological civilization in my country has greatly promoted the research on the measurement standard of ecological product value,and also promoted the pilot practice of the measurement result of ecological product value.In addition,in the post-epidemic era,the people’s demands for rich and healthy ecological products are even stronger.In order to meet the demands of the people,it is imperative to build a set of scientific ecological product value measurement methods to promote the establishment of an ecological product value realization mechanism and provide more ecological products.But so far,there is still no unified conclusion in the academic circle about the measurement standards and methods of ecological product value.To this end,in 2021,the Chinese government clearly stated that it is necessary to fully consider the commodity attributes of different types of ecological products,and establish a value accounting method that reflects the protection and development costs of ecological products.In view of this,this paper is based on the background of ecological civilization construction,taking the problems existing in the current ecological product value measurement in my country as the starting point,and on the basis of fully understanding the advantages and disadvantages of the existing ecological product value measurement methods,proposes the application of reflecting the protection and development of ecological products.The environmental replacement cost method of cost is used to measure the rationality of the value of ecological products,and boldly try to use the environmental replacement cost method to measure the value of the ecological product of Xukang Pingliang Red Bull.137,400 yuan per head,this result reflects the cost of Pingliang Red Bull,and then compares the income of each Pingliang Red Bull of Xukang with its cost,and finds that the income is greater than the cost,which means that the operation of Xukang Pingliang Red Bull is Very successful,the value of its Pingliang Red Bull ecological products has been recognized and realized by the market.This paper focuses on the problem of ecological product value measurement.It aims to construct a multi-factor three-layer composite cost measurement model by using the environmental replacement cost method,and then apply this model to the measurement of the value of Xukang’s Pingliang Red Bull ecological products.Secondly,through case analysis,this paper verifies the feasibility of the environmental replacement cost method,so as to provide a certain reference for the establishment of the ecological product value measurement method system.