The Research On Domestic IP Film Adaptation In The Perspective Of Transmedia Storytelling

In the area of art communication,it’s of importance that the relationship between text adaptation and media communication.By use of text analysis,comparative analysis,and content analysis,this research takes domestic IP films as case to analyze problems in the three levels of creative context,adaptation logic and adaptation strategy.This research follows the ideas from macro communication context to micro operation means.This thesis is divided into four major parts.Firstly,the development history and contemporary context of domestic IP film adaptation.This thesis divides the adaptation of domestic IP films into three stages:the embryonic stage,the growth stage and the development stage.2015 is known as the first year of domestic IP movies.According to statistics,IP movies accounted for more than 80%of the top 10 movies in the Chinese mainland market box office from 2015 to 2019.In addition,driven by emerging industry models such as "Internet Plus" and "Film Plus",domestic IP movies have begun to break through the limitations of a single medium,and under the regulation of franchise rights,stories have been adapted transmedia to build a three-dimensional and open comprehensive narrative,which called the story world.Secondly,the realization logic of domestic IP movie adaptation.Transmedia storytelling thinking has reshaped adaptation activities,especially the transition from linear narrative to story world construction.This article draws on Herman’s three-dimensional framework of the story world to conduct in-depth analysis,and proposes the trinity logic of"subject-mediator-object".The producer must first establish a fundamental and common story core,and support the generation of character groups and sub-story systems.Secondly,use multiple online and offline media cooperation to achieve complementary advantages,especially new media forms such as short videos and theme parks play a unique role.Finally,build an imaginary world in the audience’s psychology and widely accept collective wisdom.In addition,the practical strategy of domestic IP film adaptation.This thesis analyzes the product matrix of "Fengshen Universe",and finds that the corresponding strategies.Targeting the widely ciculated old classic IP,using its narrative resources and audience base to build a story skeleton.Focus on the strengths of offline media,strengthen transmedia linkages with characters as the starting point.Encourage and guide UGC content production,etc.However,the analysis of user review data in this thesis shows that nearly 70%of viewers have not completed transmedia content consumption.The fundamental reason is that there is no good communication relationship between different media texts and the lack of top-level design of the story world,thus limiting its psychological cognition.Finally,the summary and prospect of domestic IP film adaptation.The mode of transmedia storytelling is the practice of the aesthetics of "thinking out of place".Looking at narrative with transmedia thinking,artistic creation will move from isolation to openness,creating complex and beautiful narrative works.However,the lack of comprehensive narrative ability,the over-exploitation of classic texts,and the differentiation of audiences’aesthetics from layered attraction indicate that this ecology still has a certain distance from being healthy and efficient.How to weaken the negative influence and achieve the balance between market value and social value is an important subject of domestic IP film adaptation research.