Research On IP Image Design Of Characteristic Town Based On Regional Culture

As one of the important measures to promote the new-type urbanization,the construction and development of characteristic towns are faced with opportunities and challenges.At the same time,China has started to actively develop cultural industry in various fields,and IP has become the breakthrough of characteristic towns.Featured towns began to draw lessons from successful cases to shape IP images with regional characteristics,which not only promoted the regional economic development of featured towns,but also played a role in inheriting and carrying forward regional culture.Based on the two concepts of regional culture and IP image of characteristic towns,this paper combs the relationship between them,puts forward the existing problems of characteristic towns by analyzing specific cases of IP image of characteristic towns,and studies the design positioning and constituent elements of IP image of characteristic towns based on regional culture.In view of the current situation,the design principles and methods of IP image of characteristic towns based on regional culture are formed to provide reference for relevant theoretical research and design practice.This paper is mainly divided into four parts,the main content is as follows:The first part is the introduction,which introduces the research background and content,research significance and purpose,research status and literature review,research methods and innovations.The second part is the basic theoretical research of the paper.including the interpretation of the concept,connotation and characteristics of regional culture and the definition of the IP image of characteristic towns.On this basis,the important role of regional culture in the IP image of characteristic towns is discussed,This paper analyzes specific cases and puts forward the problems existing in the IP image of characteristic towns.The third part is the core chapter of the thesis.In view of the problems existing in the status quo of IP image of characteristic towns,this paper analyzes and studies the design orientation and constituent elements of IP image of characteristic towns based on regional culture,and forms the design principles and methods of IP image of characteristic towns based on regional culture.Finally,the IP image of Sima Guang town in southern Henan is used as a design practice to demonstrate the design principles and design methods proposed in this paper.In the whole research process,this paper starts from the perspective of regional culture and integrates different aspects of regional culture in the design of IP image of characteristic towns,which is also the core argument of this paper.The fourth part is the conclusion of the paper,summarizing the research conclusions and shortcomings of this paper.