Study On The Current Situation And Optimization Countermeasures Of Red Tourism Management In Shapingba District Of Chongqing

In recent years,the national red tourism has gradually sprung up and attracted more and more attention.It has gradually evolved from a single revolutionary traditional education to a new tourism product.This is the result of the integration of revolutionary traditional education and tourism industry.The development of red tourism is not only the unique needs of the tourism trading market,but also greatly enriches the tourism service industry,brings new opportunities for economic development for the old revolutionary base areas,and helps the social and economic development and progress of the old revolutionary base areas.Shapingba District is located in the southwest of Chongqing,bordering Jialing River in the East and Jinyun Mountain in the West.It has a long national history,glorious National Revolutionary Cultural Tradition and very deep red cultural gene.In this red land full of a long national cultural history and the tradition of national glorious revolutionary heroes,many valuable red cultural resources are retained and many lamentable red revolutionary hero stories are handed down.Under the background that the state puts forward to vigorously develop red tourism,studying and analyzing the current situation and Optimization Countermeasures of Red Tourism Management in Shapingba District is conducive to the development of red tourism in Shapingba District.According to the act3 ual situation of the development of red tourism in Shapingba District,this paper summarizes and summarizes the main contents of red tourism and red tourism resources by using the methods of literature case comprehensive analysis,field investigation and research,inviting experts for discussion and historical research and analysis,and explains the generation process of red tourism resources in Shapingba District,It also analyzes the resource characteristics and types of red tourism in Shapingba District.This paper analyzes and studies the current situation and problems of Red Tourism Management in Shapingba District from four aspects: management system,infrastructure and public service system construction,red tourism project construction and public publicity and marketing,and human resource guarantee,that is,imperfect management system,insufficient supply capacity of red tourism public goods and services,single construction of scenic spots The management and service level still need to be improved,the publicity of red scenic spots is weak,and the human resource management is not in place.In view of the main problems and contradictions existing in the management of red tourism in Shapingba District,this paper points out the corresponding optimization countermeasures.The first is to straighten out the comprehensive management mechanism,the second is to improve the content of environmental management,the third is to innovate the mode of quality management,and the fourth is to improve the level of human resource management.