Research On Government Functions In The Development Of Red Tourism Industry In Xinyang City

Red tourism is different from other tourism industries.It undertakes the function of education,has the nature of public and is a quasi public product.Therefore,the government plays a leading role in it.Red tourism is a tourism industry that needs to be led by the government.The optimization of government functions is conducive to reasonably positioning and planning the development of red tourism,guiding the orderly development and protection of red cultural tourism resources,and realizing the healthy development of the industry and the functional value of red tourism.This thesis mainly studies the government functions in the development of red tourism in Xinyang City.Based on the new public management theory and public goods theory,by consulting relevant literature and materials,and based on red tourism,this thesis analyzes the current status of government functions in Xinyang City,explores the main crux of the current problems,and deeply analyzes the causes of the problems,Then,based on the advanced experience of other regions,this thesis points out the path to improve the government function in the development of red tourism in Xinyang,hoping to help Xinyang Municipal government give better play to its own function and promote the development of red tourism industry.Through this study,it is found that during the development of red tourism in Xinyang City,there are still some problems in the exertion of government functions,such as insufficient red tourism development planning,lagging infrastructure construction,lack of effective means of brand publicity,weak supervision and management of tourism market,etc.through further analysis,it is mainly that the planning decision is not scientific and reasonable,the financial capital investment is insufficient The above problems are caused by the limitations of government led publicity and the need to improve the tourism supervision mechanism.In view of the main problems of the government in the performance of its duties in the process of red tourism development in Xinyang City,and based on the advanced experience of Linyi City,Yan’an City and Jiangxi Province,this thesis explores the path to improve the government functions in the development of red tourism in Xinyang City,that is,the government leads the unified planning,improves the government’s public service level Strengthen the red tourism marketing publicity and improve the tourism market supervision mechanism.In the aspect of government led unified planning,effective protection of government leadership,improve the democratic participation in the planning process,and strengthen the guiding role of tourism planning;In terms of strengthening infrastructure construction,it is necessary to improve the planning and construction of transportation network,strengthen the infrastructure construction of scenic spots,and actively guide social forces to participate;In the aspect of strengthening red tourism marketing publicity,we need to strengthen the promotion of red tourism,create a characteristic brand of red tourism and realize the integrated marketing of various resources;In improving the tourism market supervision mechanism,we need to strengthen the tourism market supervision,clearly define the rights and responsibilities of management departments,and improve the red tourism legal system.