Travellers Satisfaction Evaluation Of Daozhan Village In Luoyang City Henan Province

With the construction of beautiful countryside and the rural revitalization strategy deployment resolution put forward by the 19 th National Congress of the Communist Party of China,the Vitalization in rural areas strategy has become one of the priority development strategies of Luoyang City in Henan Province.In addition,the first priority of rural revitalization is to achieve industrial revitalization,and rural customs and culture tourism,as a part of it,cannot be ignored.Therefore,Luoyang City of Henan Province is paying more and more attention to the development of rural customs and culture tourism.We find it necessary to meet the demand of travellers looking for rural traditions and culture-oriented travel.In addition,we are ought to promote satisfaction of travellers in rural traditions and culture-oriented travels..Because can drive our province rural tourism high-quality development,promote rural revitalization.Pour lamp that village built the first phase of the scenic area mainly has the ancient villagers such as imitation qing dynasty local-style dwelling houses building ritual activities of production and life scenes,there are dozens of modern amusement entertainment exhibition and handmade non-material cultural heritage,is experience hilo-systems ancient folk customs,leisure health amusement resort,but there are still problems lead to pour village tourist satisfaction is not high.Therefore,how to do a good job in the survey of tourist satisfaction in Luoyang Daozhan Village,improve tourist satisfaction in Luoyang Daozhan Village,enhance the attraction of Luoyang Daozhan Village and tourists’ willingness to return to The village,etc.,has become an urgent problem to be dealt with.On the basis of the relevant theories of tourist satisfaction survey,this paper comprehensively uses investigation and research method,statistical analysis method,literature induction method and other methods,and investigates the tourist satisfaction of Daozhan Village in Luoyang city by field questionnaire.Firstly,the basic concept of tourist satisfaction,the influence of tourist satisfaction and the evaluation model and method of tourist satisfaction are introduced and elaborated.The second is to investigate the real situation of tourist satisfaction in Luoyang City by field questionnaire.Then according to the result of questionnaire recovery to analyze the questionnaire of luoyang pour lamp that village tourist satisfaction management problems,based on the predecessors’ development scale,comprehensive customer satisfaction survey and relevant theory,on the basis of luoyang pour lamp that village development situation and the characteristics of the local tourism resources,sorting out the influence of luoyang pour lamp that village tourist satisfaction of six factors,A theoretical model suitable for the tourist satisfaction survey in Luoyang Daozhan Village is constructed.Following the certain procedures of fuzzy complete appraisal way of fuzzy comprehensive evaluation method,the data of the questionnaire are counted and sorted out to sort out the tourist satisfaction in Luoyang Daozhan Village.Finally,combining with the development goal and actual situation of Luoyang City Daozhan Village proposed improvement methods.To truly improve the service level and tourists’ satisfaction,and provide power for the development of Luoyang Daozhan Village.