Research On The Application Of Service Brand Based On Insomnia Disorders

In this fast-paced life and post-epidemic era,the number of insomnia groups is rising year by year,and the related sleep problems and sleep needs are increasing.The long-term state of insomnia can affect the physical functions of people,making them prone to diseases of physiological or psychological injuries,and the number of young people occupies a significant proportion of the insomnia population,the sleep market still maintains the mainstream mode of traditional products,with large and expensive products as the main product line,ignoring the needs of young insomnia groups.This paper firstly starts from the background of the current situation of insomnia,and elaborates the significance and content of this research.Next,it describes the ideas and rules of brand design.After that,we conducted a detailed market research and user research to explore the needs and pain points of insomnia people,compare the advantages and disadvantages of other brands,and devote to better solve their problems at this stage.Finally,this project takes the young insomnia group as the target consumers to create a service-oriented brand,and designs a brand image that meets the aesthetics of this group and sleep products that meet the needs of this group,hoping that the brand can help insomnia patients and serve this group of people.This project is based on the concept of service design,brand design and interaction design,through the basic brand design to establish the brand image,and then determine the type of brand products to serve the insomnia disorder people.Secondly,to create an interactive media application,which is more in line with today’s young people’s product use habits,to help young people with insomnia to improve their sleep quality more quickly and easily.