Study On The Operation And Influence Of Musical WeChat Public Account

Throughout history,the development of musical culture has always been closely linked with communication.Communication promoted inheritance fusion and innovation of music.Development of media such as radio,television and the Internet changed the communicator,form and outcome of communication as well as the channels and methods through which people enjoy music.We are now living in the era of internet,as a leading We media platform,We Chat public account has been adopted by orchestra,teaching and research institutions as well as commercial organizations as an important means of communication.The musical public accounts are constantly improving user experience,satisfying people’s needs to consume musical information and socialize through music.We Chat public platform has been incorporated into the communication matrix of music communicators and has shown great potentials in the musical market.This dissertation uses musical public accounts on We Chat as study subjects,the author conducted an in-depth study on the dissemination,operation and communication effects of these accounts using statistics,case analysis as well as other means of research.By studying the communicator,target audience,content and profit model,we get a clear picture of the current development status of musical public accounts.Research on the operation condition of musical public accounts is done by looking into the patterns of articles,design of functions and profit model.The influence of musical public accounts is evaluated using acceptability,approval rate and WCI We Chat communication index.Based on results of the above-mentioned research,the author analyzed problems and issues of musical public accounts and provided solutions.