Research On The Current Situation Of Chinese Serial Comics Creation In The New Media Era

With the advent of the new media era and the development of technology,the comics industry has ushered in new opportunities and more possibilities.Electronic comics have presented a variety of forms in different media,especially serial comics,as the most vigorous comic category,what kind of transformation and development it has undergone in the process of media iteration is the research purpose of this paper.This research collects primary data by means of questionnaire survey,and conducts empirical research through the collection and arrangement of historical data.The gradual integration of serial comics and new media in the process of media change is discussed in detail.By repositioning and analyzing the functions of the creative roles of serial comics,the author,team,platform and readers’ transformation were analyzed and summarized,the characteristics of comics creation in the new media era were found,and the SWOT analysis of the comics industry was completed.Finally,strategically combine the advantages,disadvantages,opportunities and threats of serial comic creation in the new media era,and find the development direction of Chinese serial comics in the new media era.How to enhance the interactive function of new media serial comics is the key content of this paper.How to break through the traditional creative methods and methods,and how to integrate more technical means and creativity into new media serial comics,is the subject of this paper.Through research,the author believes that combined with the advantages and industrial opportunities of serial comics in the new media era,the Chinese animation industry should form a complete industrial chain,assist the inheritance of Chinese local cultural elements in comics,and start the process of globalization of domestic animation;use the opportunity to cultivate comics Talents,by strengthening the protection of property rights,make up for the disadvantages of the animation industry;use the advantages to create high-quality comic works,and use multiple means of marketing to expand IP vitality and reduce market threats;finally,the grading system should be used instead of the censorship system to promote the healthy and long-term development of the animation industry.Through the research on the current situation of serial comic creation in the new media era,the author believes that the current innovative development direction of serial comics is the form of interactive reading.Through the exploration of the existing technology and the interactive form,the author finds the means of realizing the interactive reading form of serial comics.