Research On The Extension Design Of Intangible Cultural Heritage Under The Perspective Of Night Econom

With the rapid development of science,technology and economy,the "night economy" has become a powerful measure for cities to promote consumption demand and industrial structure adjustment.Based on their unique historical and cultural resources and tourism resources,different cities have created a series of new nightly cultural and travel consumption and scene experiences,combined with various media and artistic means,AR,VR and other modern technologies.Intangible cultural heritage,as a cultural expression of people of all ethnic groups,closely related to people’s lives,is an important resource to highlight regional cultural characteristics.This topic takes night economy as the breakthrough point of time and space,combined with the practice project of Nanchang Shengjin Tower Folk Custom Commercial Street,to explore the possible path and the method of non-legacy extension design of traditional non-legacy culture integrating cultural tourism projects under the development of night economy.This paper consists of five parts.The first part: interprets the concept and policy background of night economy and intangible cultural heritage,discusses them from the perspective of market supply and demand,and reveals the mutual promotion and common development between them.The second part: observing the application status of intangible cultural heritage in modern life from the perspective of night economy,and analyzing and summarizing its practical problems such as the lack of characteristics of the times,the lack of cultural connotation,the single form of communication and the lack of brand awareness.The third part: Introducing the Shengjin Tower Folk Custom Commercial Street Project in Nanchang,discussing the feasibility of the integration of night economy and intangible cultural heritage,and preliminarily combing the local intangible cultural heritage in Nanchang.The fourth part: Using the case analysis method,it discusses the path and method of non-legacy extension design from eight aspects,such as form,aesthetics,concept,function and technology.Part V: Combined with Nanchang Shengjin Tower Folk Custom Commercial Street Project,the experiment of non-legacy extension design is carried out to verify the feasibility and plasticity of non-legacy culture integrating into night economy scene.The development of non-legacy live transmission and the upgrading of cultural consumption industry can drive each other.