Effect Evaluation Of Integrated Development Of Intangible Cultural Heritage And Tourism

As a special cultural resource,intangible cultural heritage not only carries the cultural memory of the Chinese nation,but also is the epitome of folk customs and national spirit.It has very important value.Promoting the integration of intangible cultural heritage and tourism is a way to effectively inherit cultural and promote the transformation and upgrading of the tourism industry.Facing the development momentum of the rapid integration of intangible cultural heritage and tourism,it is of great significance to study and discuss the effect of the integrated development of intangible cultural heritage and tourism.This paper starts from the practice of integrated development of intangible cultural heritage and tourism in our country.Combined with the current development mode is relatively extensive and the lack of related research,based on industrial integration,sustainable tourism development and stakeholder theories and literature review,the evaluation index system of intangible cultural heritage and tourism integration is constructed through theoretical model design and Delphi method.Then,Hancheng City,one of the top ten classic cases of the integration of intangible cultural heritage and tourism in China,is chosen as an example for empirical analysis.Questionnaires and interviews were conducted to collect data from the government,tourists,residents and inheritors.The improved entropy value method was used to calculate the weight of each index,and the ranking of index weight was as follows:economic effect > social effect > cultural effect.Using fuzzy comprehensive evaluation method to evaluate the effect,it is found that the actual effect of Hancheng is the social effect>cultural effect>economic effect.It shows that the development of intangible cultural heritage tourism in Hancheng mainly benefits from the support of the government and the active participation of the local community.However,problems such as low economic returns of related products,imperfect non-genetic inheritance system seriously hinder the sustainable development of intangible cultural heritage tourism.Finally,according to the evaluation results,this paper puts forward corresponding suggestions.The main innovations of this paper are as follows: First,through the analysis of relevant theories and development practices,the model of the integration of intangible cultural heritage and tourism and its development effects in the economic,social and cultural aspects are deduced,so as to design the theoretical model of this paper;Secondly,The quantitative method is used to construct the evaluation index system and empirical analysis.The results are consistent with the reality of the integrated development of Hancheng intangible cultural heritage tourism,which proves that the index system constructed in this paper is scientific and representative to a certain extent.