Research On The Image Of Chinese Doctors In Anti-epidemic Documentarie

At the beginning of 2020,the outbreak of new-type coronal pneumonia in Wuhan has become the most far-reaching public health event in recent years.As a film and television art work based on this real event,the anti epidemic documentary has entered the public’s view through media communication during the anti epidemic period in Wuhan,and has become an important way for the masses to understand the front line of the epidemic.Chinese doctors,as the main actors in the fight against the epidemic,will naturally be shaped and presented by the anti epidemic documentary.Therefore,this paper takes the image of doctors in the anti epidemic documentary as the research object.Firstly,this paper confirms that the media production process has a far-reaching impact on the image of Chinese doctors through the diachronic research of the image of Chinese doctors from the perspective of media,and then transition to what kind of image of Chinese doctors is created by the documentary as a media product.Secondly,it analyzes the formation background and presentation connotation of the image of Chinese doctors in combination with the relevant theories of communication,sociology,image art and so on,Finally,the social value and artistic value of Chinese doctors in the documentary are judged.Through the research on the image of Chinese doctors in documentaries,this paper finds that the image of doctors is on the edge of "stigmatization" in recent years,and the emergence of anti epidemic documentaries alleviates this situation,which is of positive significance for the stability of medical media image.The documentary divides the typical image of doctors into the image of doctors assisting Hubei,the image of local doctors in Wuhan and the image of medical leaders.It further classifies them and expounds their positive image characteristics.The formation of medical image has a specific background.Through the framework of Fairclough’s discourse theory,the author divides the formation background of medical image into two fields: discourse practice and social practice.Discourse practice is divided into three levels: production,dissemination and acceptance.At the production level,it mainly focuses on the impact of the mixed production trend under the P / UGC mode on documentary creation,At the communication level,it mainly refers to the improvement made by the documentary to adapt to cross-cultural communication.At the acceptance level,the author mainly involves the audience’s acceptance of the documentary,including the consideration of the two dimensions of physiological level and psychological level.At the physiological level,the author mainly considers the optimization of the audience’s viewing time and sequence.At the psychological level,the author generates the word frequency of keywords through the audience’s comments,It is concluded that most of the audience have a positive attitude towards the image of doctors.At the level of social practice,it is mainly divided into the mass level and the national level.Through the analysis of two levels,it is clarified that the stability of the image of doctors is not only recognized by the masses based on reality,but also strongly supported by national policies.In terms of the connotation of the external image presentation of the doctor,the documentary forms the difficult expression on the doctor’s body surface through the doctor’s scars and pain,while protective clothing and graphics are the personalized carrier for the doctor to break through the identity cognition.Traditional Chinese medicine physiotherapy and traditional Chinese medicine have become the foundation of Chinese doctor’s cultural confidence.In terms of the shaping connotation of the doctor’s internal emotion,the documentary will generate family affection in the process of anti epidemic,Empathy and bitterness correspond to the doctor’s emotional connection with family,patients and self respectively,so as to establish an emotional inner image of the doctor.Finally,the social value of the image of doctors is summarized as breaking stereotypes and triggering social reflection;Dispel contradictions,promote the correct understanding of the society,see the big from the small,and build an important discourse of the national image,while the artistic value focuses on the anti epidemic spirit reflected by the doctor’s image in the humanistic value and the aesthetic innovation of sublime and ordinary in the aesthetic value.