Research On The Functional Evolution Of Rural "loudspeakers" And Grassroots Governance Since 194

In 2022,when the new epidemic ravaged the world,in order to achieve accurate information dissemination and emergency warning of epidemic prevention,village "loud speakers" returned to the public’s view and took up the burden of emergency management of rural society.The village chiefs or announcers in each area use local dialects and various forms such as fast board,songs and ditties to convey the epidemic prevention and control information,and they have made great contributions to the epidemic prevention and control work in rural areas by virtue of their timeliness of communication,wide sound transmission and plasticity of communication contents.But in fact,rural "loudspeakers" have been involved in rural society since the founding of New China,and have always existed as the state’s helper in rural governance.With the change of the relationship between the state and rural society,its function has changed from political propaganda and social mobilization to agricultural knowledge propaganda and now to emergency warning,which reflects the historical evolution of rural social governance in China.This change reflects the historical evolution of rural social governance in China.This study borrows the analysis framework of "state and society",checks the information of "People’s Daily" about rural "loudspeakers" and local chronicles in different places for more than 70 years since 1949,and uses them as historical materials.From the perspective of changes in the function of the loudspeaker,we systematically sort out how the "loudspeaker" as a medium has played its political function of voice,promoted the modernization of rural governance and realized the role of grassroots governance since the founding of New China.At the beginning of the founding of the country,the tannoy was mainly used to transmit government orders and organize and mobilize farmers to carry out production activities.In the background of that time,the overall economic development of the country was backward,so the low-cost and high mobilization effect of the loud speaker met the development needs of the country and rural areas at that time,and undoubtedly became the most powerful form of media to integrate the vast number of farmers into the framework of socialist construction and information dissemination network.Thus,the tannoy was used to integrate the countryside into the political and information map of the state,and served the needs of the class struggle and revolution as a symbol of state power from the early days of the founding of the state to the Cultural Revolution.After 1976,the state began to implement the rural economic policy and made the adjustment of the relations of production to the productive forces.In order to adapt to the adjustment of the state’s work focus,the function of the village "loudspeaker" also changed,with its political function decaying and the service function of agricultural production coming to the fore,as a propagandist of agricultural knowledge and policies,guiding production and As a propagandist of agricultural knowledge and policies,it guides production and serves the "three rural areas".Although the function of social mobilization was strengthened for a short time during the period of agricultural tax and fee,but due to the weakening of rural governance,the state began to adjust the agricultural policy and implement agricultural tax and fee reform,after which the "loud speaker" lost its function and meaning for a long time and gradually withdrew from rural society.Until 2003,when "SARS" was rampant,the emergency warning function of rural "loudspeaker" was stimulated,so "loudspeaker" returned to the countryside again,and the rural broadcasting system in The "village sound" project was implemented to return,and was incorporated into the grassroots emergency system to become an important media terminal for rural emergency warning.With the development of information technology,the technical upgrade of "big data + loudspeaker" makes the village "loudspeaker" play a strong advantage in emergency warning,but at the same time,Our grassroots emergency response system also suffers from insufficient horizontal connections and inflexible two-way interactions.After sorting out the functional transformation of "loud speakers" in the above three periods,I found that,as a localized communication medium,the functional transformation of rural "loud speakers" in China’s "rural areas" for more than 70 years is actually centered around the The functional transmutation over the past 70 years is in fact based on the change of the core work of national development planning,and the direction of the core work of the state reflects the change of the rural governance policy in the process of China’s progress towards a strong socialist modernization state,which is the change of the interaction mode between the state and the rural society and reflects the process of re-establishing the relationship between the modern state and the farmers.Based on this study,it is found that the rural "loudspeaker",as a localized medium,has been balancing the relationship between the central and local governments during the development process of the country for more than 70 years.Nowadays,with the prevalence of the Internet and new media,rural "loudspeakers" should go beyond localization and keep pace with the times to adapt to the characteristics of modern rural mobility and diversified rural industries,so as to better serve the modernization of rural governance.