The Reconstruction Of Culture:A Study On The Management Mechanism Of Importing Excellent Chinese Traditional Culture In Foreign-Invested Enterprises

In the context of global economic integration,enterprises from various countries have implemented multinational operations in various forms in order to explore larger international markets.As a large developing country with abundant material raw materials and relatively low-cost labor,China has become a target for many foreign enterprises to invest in,and foreigninvested enterprises in China have been formed.Multinational enterprises are inevitably affected by cultural differences between the Chinese culture and the culture of the home country in their business development,causing cultural conflicts in corporate management philosophy,management system and employees’ behavior,which in turn bring a series of business difficulties.How can companies solve cultural differences and overcome cultural conflicts? Studies have shown that cross-cultural integration is a fundamental solution.Cross-cultural integration of foreign-invested enterprises is a process of reconstructing corporate culture from "zero" to "one",and the reconstructing mechanism and elements involved in how foreign-invested enterprises achieve corporate culture integration have not been thoroughly discussed.In addition,although there are cases and studies of Chinese companies using Chinese traditional culture for management,there is a lack of research on cross-cultural management of foreigninvested enterprises integrating traditional culture in the Chinese context.The author of this paper and the research team found in interviews and investigations that in recent years a number of foreign-invested enterprises have introduced Chinese traditional culture into their companies.The "people-oriented" concept of traditional culture and the "lean management" methods of the home country culture are fused into a "people-oriented lean management" corporate culture,which is applied to management after the integration of corporate culture.Finally,those foreign-invested enterprises achieved the cross-cultural management successfully.Based on practical observations,three representative typical cases are selected for this paper.Through a multi-case study method,the 639,000 words of primary data and a large amount of secondary data are coded using the coding procedure of the procedural grounded theory method.Based on the theory of cultural construction,the following propositions are made in terms of the different stages of cultural construction:(1)The important opportunity for the integration of traditional culture in foreign-invested enterprises is the internal and external management problems caused by culture conflicts;(2)The recognition of traditional culture management philosophy by foreign-invested enterprises is the guarantee for the integration of corporate culture;(3)The top-down cultural penetration and employee adoption by foreign-invested enterprises will lead to the change of values and improvement of operations by all employees;(4)The change of values and behavioral improvement by all employees of foreign-invested enterprises will lead to the integration of corporate culture;(5)The integration of the people-oriented concept of traditional culture and the lean management methods of the home country will lead to the formation of a people-oriented lean management corporate culture.Combining the proposed propositions,this study establishes “The Reconstruction of Culture: A Management Mechanism Model for Foreign-invested enterprises to Introduce Excellent Chinese Traditional Culture”,and the elements involved in this model and their characteristics are analyzed,and the logical relationships among those elements are also introduced.In addition,this study combines Chinese traditional culture and modern management theory,and carries out cultural conceptual innovation to propose human-oriented lean management.This study enriches the theoretical system of cross-cultural management in foreign-invested enterprises,and also provides ideas and practical guidance for foreign-invested enterprises to integrate Chinese traditional culture for localized management.