Research On The Construction Of Red Cultural Memory In Cultural TV Programs(2017-2021)

Red culture is a type of socialist culture with Chinese characteristics that has been accumulated during the long-term revolutionary and construction practices of the people of all ethnic groups under the leadership of the Communist Party of China since the New Democratic Revolution.As an important part of the history of the nation,red culture is of great value and significance to the development of the Chinese nation and the country.However,at present,red culture is facing the crisis of forgetting and deconstruction.As we enter a new era and our country’s development stands in a new orientation,the people’s demand for the return of cultural values has become stronger and stronger.In this context,cultural TV programs,such as "China in Story" and "Letters Across Time and Space",which focus on the inheritance of red genes,have achieved innovation and breakthrough in the TV presentation of red culture memory in a novel way,and have gained reputation and influence.Based on this background,this paper focuses on the texts of eight cultural TV programs that focus on inheriting red genes after 2017,and uses text analysis and in-depth interview method to explore the construction of red cultural memory by cultural TV programs under the perspective of cultural memory theory.Cultural memory theory is based on the concept of collective memory,which includes texts,pictures,and rituals that are essential and repeatedly used by a society over a certain period of time,and at the core of which are traditions about political identity shared by all members,by which the people concerned determine and establish their self-image.Cultural memory relies on various levels of signs and symbols,such as texts,imagery,and rituals,and the formation of cultural memory is not only a process of passing on memories,but also a process of continuous reconstruction by people living in different times.This paper focuses on three issues: "what is constructed," "how it is constructed," and "the effect of the construction.The research finds that cultural TV programs mainly construct red culture content around three themes: "memory of people," "memory of family and country," and "memory of emotions.The logic behind the content construction also reflects the logic of conveying real historical facts to refute distorted history,based on current needs,and close the psychological distance of viewers;the programs create memory space through modern technology,diversify the performance of memory symbols,and show the connection between the past and the present with a small narrative bias,based on reality and recalling the past;the red cultural memory constructed by the programs has a positive communication effect,i.e.,the formation of a sense of community.However,the fragmentation of red cultural memory and the controversial issue of entertainment elements cannot be ignored.Cultural TV programs should grasp the cultural and entertainment aspects to inherit and perpetuate red cultural memory.