Analysis And Performance Of The Third Suite Of Max Reger's "Three Suites For Viola

With commercial brands developing rapidly in the era of experiential economy,it adopts consumers’ feelings as the starting point and integrates experiential design and visual presentation in products,services and marketing to strengthen the link between consumers and brands.The intangible cultural heritage(ICH)brand draws on the experience of commercial brand image design to deviate from the traditional ICH brand’s way of retro style and to innovate,so that the brand can meet the current market’s consumer demand and attract the attention of contemporary young people.This paper examines the approach of visual image design for ICH brands from the perspective of experiential economy,.and execute visual image design for ICH brands based on the consumer demand in the experiential economy to enhance consumers’experience during consumption.Firstly the paper expounds the concepts and relationships between experiential economy and visual identity design of ICH brands.It then analyzes the experiential characteristics of visual identity design for ICH brands and other relevant brands in the context of emotional,personalized and interactive demands of consumption in the experiential economy.Accordingly,the design strategy of experience-centered design method and experience-targeted design principle is proposed for the visual image of ICH brands.At the end of this paper,referring to my own business project,"One Handmade Studio",it will focus on the service aspects of the operation.Combined with the experiential marketing strategy,the design of brand visual image and illustrate the innovative concept of brand visual image design,to demonstrate the visual image system of branding.