MG Animation Design Of Garbage Classification From The Perspective Of Cognitive Theory

Since the official implementation of the "Shanghai Municipal Waste Management Regulations" in 2019,Shanghai’s garbage classification has entered the era of "hard constraints",and a wave of garbage classification has been launched across the country.However,from the current situation,although there are certain achievements,the classification effect is not very significant.We can’t let garbage sorting become "outdated information".Residents’ environmental awareness is the cornerstone of human progress.This paper firstly observes and analyzes the garbage classification system and behavior,introduces the relevant theories of psychology into this topic,analyzes and sorts out the domestic garbage system,and tries to redesign the garbage classification system:using the method of MG animation design to promote garbage classification in life the behavior of.On this basis,starting from the receiving end of communication science,the questionnaire survey method is used to investigate the audience of garbage classification MG animation.According to the audience model and design principles,combined with cognitive theory and practical research results,the design strategies and methods of garbage classification MG animation are summarized.Finally,with a story like Journey to the West that conforms to the public cognitive structure as the animation background,the design practice of garbage classification MG animation in the progressive relationship from sensory cognition,perceptual cognition to thinking and memory is carried out,so as to guide people’s behavior.,to realize the intercommunication of environment,behavior and cognition.