The Application And Design Of MG Animation Under The Development Of New Media

Motion graphics,the common definition of motion graphic by domestic scholars,is a design expression that combines graphic design and animated images.It is both an extension of the visual communication language paradigm and the inherent richness of the animation ontology.The young subject of Motion graphics presents a variety of expressions in the context of new media due to the fusion of technology and art.From plane to animation,static to dynamic,Motion graphics blend the shadows of many art schools.Nowadays,the figure of Motion graphics appears in all places where digital media exist.As digital media enters the public's field of vision and becomes a tool for general human consumption and production,the recognition and application of Motion graphics are also more diversified.In this era of increasingly dynamic design languages,Motion graphics appear in the fields of short videos,interface design,interaction design,and expression packs as small as dozens of frames.Their expression styles are sometimes closer to graphic design and closer to animation.The animation ontology language breaks through the application boundary of animation,and has the unique aesthetic style of dynamic graphics.Under the development of the times,this article traces the origin of Motion graphics,and discusses the relationship between Motion graphics and the appearance and development of abstract animation and experimental animation.From sorting out the expressive features and application fields of the early application of Motion graphics,the concept of Motion graphics is clarified,and the rich performance analysis of different application fields of dynamic graphics under the new media is contrasted and analyzed.On this basis,the interrelated chapters sort out the audio-visual expression of Motion graphics,and analyze the relationship and differences between Motion graphics and graphic design and traditional animation,Summarize its audiovisual characteristics and performance methods.Finally,we discuss the development trend of Motion graphics,and try to apply the combing analysis and trend performance in design creation to provide possible ideas for the creation of Motion graphics.