Research On Visual Marketing Of Jingdezhen Ceramic Packaging Design

Jingdezhen ceramics have reached a historical turning point in a thriving and strong nation.To promote traditional ceramic culture in a modern era,the city has vigorously developed its ceramic cultural and creative industry,with a close link to the market economy.Visual marketing strategies are now widely used to enhance brand image and competitiveness,making it essential to explore their application in Jingdezhen ceramic packaging design.This paper breaks through traditional research methods,focusing on visual marketing logic and exploring the practice and application of Jingdezhen ceramic packaging design.It analyzes consumer behavior,purchasing decisions,and the influence of packaging design on consumers,as well as design principles and expression forms of visual marketing.By fully utilizing visual elements and marketing strategies,this study proposes practical ideas for using Jingdezhen ceramic cultural elements in innovative packaging visual forms,providing valuable reference for the industry’s development and brand value enhancement.The main research findings are divided into three perspectives: aesthetic value,functional value,and communicative value in terms of visual aspects.These include the establishment of image color system for Jingdezhen ceramic packaging,extraction and arrangement of graphic elements,visualization of local folk culture,emotional visualization of ceramic craftsmen,and deepening of regional brand image,etc.showcasing specific practical recommendations for the application of Jingdezhen ceramic packaging design in visual marketing in the context of the new era.