| As a product of mass communication,as the most common way of spiritual entertainment and literary and artistic consumption products,teleplay is close to the lives of the masses,has irreplaceable social influence,and has shown an important value in reflecting reality,aesthetic expression,concept communication and other aspects.With the continuous development and change of social politics,economy and culture,women have gradually become an important consumer group in the field of cultural industry.In the audience group of TV series,the proportion of female audience has gradually been much higher than that of male.Therefore,focusing on the consumer needs of female groups has become a breakthrough for cultural industries to gain higher profits.Driven by this market orientation,more and more TV dramas focusing on women’s survival and telling women’s growth stories keep emerging,among which TV dramas about urban women in the workplace account for a large proportion.Especially in the past decade,the types of female workplace dramas have become more and more abundant,and the content of female stories has shown an obvious shift.In the early days,it was more focused on telling the love stories of urban women like "Mary Sue",while in recent years,urban TV dramas are more focused on telling the inner growth of women and showing the power of women.Behind the current development of female TV dramas in urban workplace is the further improvement of women’s social and economic status,another manifestation of the rise of audience’s female consciousness,which marks the gradual entry of women’s inner growth narrative from the academic field of feminism into the field of mass culture.For the TV gender cultural ecology,which has been occupied by men for a long time and covered by women’s value,Urban female professional TV series is to make up for the blank female culture.This paper takes the female images in modern urban career TV dramas as the main object of study.From the perspective of feminism,it classifies and compares the female images in urban "heroine" TV dramas from the perspectives of role shaping,expression space and survival dilemma.In the introduction,literature analysis is used to sort out the relevant research literature from the four aspects of "feminism and film and television drama","media and gender","female image research" and "audience understanding and acceptance",which increases the Angle and broadens the horizon for the research.The text is divided into three parts,of which the first part is an overview of the urban "big heroine" TV series,the definition of its concept,analysis of its development status.The second part of the text mainly studies the media and gender,and briefly analyzes the multi-role setting of female images in media communication,the current situation of Chinese female audiences,the audience’s aesthetic psychology in the context of consumer culture and other aspects.In terms of the research on the construction of female images in the urban TV series of "female heroine",The female roles in urban TV dramas are presented from the two Spaces of workplace and family respectively.The third part of the text mainly focuses on the presentation and reflection of the female consciousness shown by the female images in the urban series of "female heroine".Finally,the conclusion illustrates that even in today’s society with such a prosperous social economy and diversified forms of mass cultural expression,traditional social gender concepts and gender stereotypes still exist deeply in social ideology.Even today,how to better balance "career" and "family" for women is still a problem that needs to be considered.It’s like "What happens when Nala is gone?" Nala is always on the road.In general,through the research on the construction of female images in urban workplace dramas,this paper focuses on the narrative dilemma of female roles in the modern social context,and further seeks a way out for female groups in the new era in terms of film and television shaping. |
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